To continue promoting its commitment to creativity and expanding in this division, ATREVIA, a global Communication and Strategic Positioning company, has brought in Albert Sanfeliu and Chiqui Castaño as Creative Directors within the team led by Juan Sánchez, who recently joined the company as the Chief Creative Officer.
The vice-president of ATREVIA, Isabel Lara, considers the incorporation of these two new Creative Directors as “a reinforcement of ATREVIA’s commitment to integrated communication, in which creativity plays a fundamental role as a transversal pillar for the strategy and development of high-impact integrated campaigns through all channels: earned media, owned media, and paid media.”
Juan Sánchez, Chief Creative Officer of ATREVIA, expressed similar sentiments. “Albert and Chiqui strengthen ATREVIA’s commitment to creativity. In addition to having many years of experience directing various clients’ creativity in diverse sectors, both are two creatives capable of generating ideas that go beyond conventional forms and media. Albert and Chiqui are two creators who closely align with the company’s objective: to produce courageous creativity which is capable of reaching all intersections of communication.”
Albert Sanfeliu has been working as a creative in advertising agencies for 15 years, the last seven serving as Creative Director. In Spain, he has worked at The Farm, Zapping MC Saatchi, Wonderland, LOLA Madrid, and TBWA Spain in different moments, the last one working as Creative Director for PlayStation. Between 2014 and 2016, he held the role of Creative Director at Ogilvy & Geometry Lima in Peru, a two-year period that allowed him to work for clients in several countries in the region. In Spain, he has worked for brands such as McDonald’s, PlayStation, Magnum, Ecoembes, ONCE, and many others. His work has been recognized in prestigious advertising festivals such as Cannes Lions, El Sol, El Ojo de Iberoamérica, C de C, Inspirational, EPICA, FIAP, and ADC*E, to name a few.
Chiqui Castaño has been working as a creative and Art Director in advertising agencies for 20 years, eight of which he has combined with teaching. He has worked in Spanish agencies such as McCann Madrid, Zapping, Contrapunto, El Laboratorio, Innocean Worldwide, Saatchi & Saatchi, and TBWA. He has also held positions in Latin American agencies such as FCB Mayo Lima and Y&R Bogotá. He has served as a Creative Director for a decade, and in addition to teaching at the leading creative schools in the country, he has served as Head of Studies at TAG Lima. He has worked for brands such as Mercedes Benz, Campofrío, Yoigo, Mahou, Coca-Cola, Kia, Honda, Play Station, ONCE, and McDonald’s. His work has been recognized at festivals such as Cannes Lions, El Sol, C de C, and FIAP.
