ATREVIA, a global Communication and Corporate Affairs company, announced the launch of a new division, led from its Barcelona office, specialized in Influencer Marketing. Aware of the growing increase in demand in the communication, marketing, and advertising sector for actions and strategies that include influencers with these profiles, the company has consolidated its own Influencer department, focusing on transversality as a hallmark of its work dynamics.
With this methodology, it will be possible to respond to the new needs of the sector and the environment. It will undoubtedly be one of the significant keys to meeting the challenges of the current context in continuous transformation. With the aim of following the latest trends, but without losing the focus on how we got here, the new area is already a reality.
This new department, which will be led by Lídia Casanova and Juan Manuel Rivero (@juanmasaurus), has created a new operation defined as “Círculo de influencia” (Circle of Influence) and integrates strategy into the work dynamics. In addition to being able to carry out specific actions with highly popular collaborators in the digital world, Rivero and Casanova believe in the importance of working on the complete circle of influence.
The “Circle of Influence” integrates the strategy into the work dynamics as a communication asset and a 360º marketing tool in the health, finance, food, and beauty sectors. Their experience confirms that, for strategies to work, a broad approach is essential. In fact, Lidia Casanova states that “trying to achieve results with an influencer campaign without a strategy is like shouting from the middle of the ocean and wanting to be heard from the shore.”
Lidia Casanova is a journalist by training and has built a long professional career of more than ten years in the world of digital marketing. Her strategic vision and cross-media knowledge have driven her incorporation into the ATREVIA team as strategy director.
As for Juan Manuel Rivero, he has been in the sector for more than nine years. He started as a content creator in networks, and ever since, he has been immersed in the digital world. He has in-depth knowledge of how the universe of social networks work and has worked as a talent manager in a representation agency before launching his own, Boulevard22, where they currently manage the online careers of more than 14 profiles. His experience in the sector now makes him the new Influencers Marketing department director.
The division launches a series of events under the title ‘El Círculo de la Influencia’ (The Circle of Influence).
This week, the department is launching the first of the events that will take place as part of a cycle of its own promoted by the area, which will share its name with the defined operations. The Circle of Influence’ will host specific sessions aimed at the different sectors with guests who will address relevant issues, such as the new regulatory frameworks or the current challenges that can be seen from this strategic line. In addition, there will be testimonials sharing success stories and active content creators who will contribute their experience and knowledge.
The first session, entitled “Influence and content creators: communicating health in new formats,” took place on Wednesday, November 16, at the ATREVIA Barcelona offices (Travessera de les Corts, 55, 1st floor) with the participation of Míriam Gifre Sala (Corporate Communication, Digital and Social Media at SANOFI) and Isabel López Guerrero (head of Digital Communication, Social Media and Consumer Health at BAYER) as speakers.
