ATREVIA has launched Empatica by ATREVIA, a platform that’s able to make digital communication between companies, clients, employees, shareholders and others, more human.
Communications faces an environment that’s very divided, with an audience that’s overly-expose to information on multiple channels, is in this context that Empatica is born. The platform is a tool that allows companies to measure the impact of their communication, collect feedback, personalize their messages and enhance their communication with interest groups, build loyalty and generate community.
A platform that is an answer to the different needs in communication
Among the main uses for Empatica it’s his internal communications application for companies, where it stablishes a channel that is close and effective with their employees, aligning them with the business strategy. The platform links and involves teams, through segmented and timely messages, encouraging participation and efficiency in processes through features such as games, polls and voting. Its instant messaging and option to share content on social media makes employees the best ambassadors for the brand.
All modules and Functionalities adapt to the needs of each company. The platform unifies corporate channels, integrating company processes and third-party processes.
Moreover, Empatica has a functionality that can be used for crisis management, allowing the supervision of a conflict in an agile and safe way, with a collaborative communications channel. The service includes assessment and educational material for protocols. Additionally, ATREVIA’s specialized team will advise on the severity of the situation.
The Platform is one of the principal novelties of ATREVIA’s new Technology division, managed by Gerardo Sama, currently working on three pillars: Big Data, Marketing Automation and Company Personalized Channels, as is the case of Empatica, that helps clients enhance and energize strategies, making them relevant to all users.
With a degree in business Administration and Marketing from the Tecnológico de Monterrey, Gerardo Sama has developed and implemented large digital transformation projects for clients like Repsol, Mapfre, Movistar, WiZink And Kutxabank, among others.
