ATREVIA, a global Communication and Corporate Affairs company announced the rollout of its creative agency, “La Luna de ATREVIA.” This initiative aims to further reinforce the company’s growth strategy within the advertising market and promote creativity as a crucial driver across all its disciplines and business areas.
Heading up this initiative are Isabel Lara, the current Vice President of ATREVIA, who also takes on the role of CEO for the creative agency, and Juan Sánchez, who will maintain his position as Creative Director General. The agency’s team includes around 30 professionals with diverse profiles in creativity, strategy, client services, and audiovisual production.
Isabel Gil and Natalia Carrascosa spearhead Client Services, while María Cancelo manages the Audiovisual Production department. Meanwhile, Ana González is leading the strategy area.
La Luna de ATREVIA transforms into a full-service creative agency with this structure. It possesses all the necessary tools and resources to confidently and competently meet the growing market challenges and opportunities. The agency hopes to multiply the successes of its first phase through quality and competitive creative work.
“The team, which has substantial experience in creative agencies, has eagerly embraced the project because of its innovation, appeal, and fresh approach compared to more traditional frameworks,” states Juan Sánchez. He joined ATREVIA at the end of 2022, coming from G R A C E, an agency he founded in 2020, which adds to his already extensive twenty-plus years of experience in creative agencies like DDB and TBWA, serving as the creative vice president of the latter.
Isabel Lara, in her remarks, emphasizes that “creativity has evolved into a pivotal element in our daily client work processes. This holistic outlook inspires us to infuse creative value into every stage of our operations, which is crucial for setting us apart, and likewise for our clients who place their trust in us.”
A Project with a Global and Collaborative Scope
While the majority of La Luna de ATREVIA’s infrastructure will be physically located in Spain, the new agency sets out with a clear vision to foster global and collaborative relationships among all the company’s offices. As such, creative profiles from the consultancy’s other operations, such as in Peru, Mexico, Ecuador, Colombia, and Portugal, will also be joining the project.
Juan Sánchez clarifies, “It’s worth noting that La Luna de ATREVIA launches with the capability to implement local creativity in each market, drawing on the company’s global resources for the execution of key projects for our clients.” He finds this convergence of diverse talents to be “a significant advantage that benefits everyone, enriches resources, and most importantly, broadens perspectives, thus considerably enhancing our competitiveness.”
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