Sergio Montes, Digital Director for Latin America at ATREVIA participated as a speaker in the Marketing Summit 2016. It is an event on the most important new trends in Marketing. It was organized by the prestigious Panamerican Business School.
In this year’s edition, which was celebrated in Ciudad de Guatemala, Sergio Montes brought his vision on the moment that the Digital Communication environment lives through in Latin America. In the conference under the title ROI Digital Marketing & Social Media, the Digital Director for Latin America at ATREVIA shared with those that attended the essential key aspects for the measurement of results in the actions developed in the Digital Marketing and Social Media environments. During this talk, he defined the steps that should be followed in order to identify and correctly execute a measurement strategy of qualitative and quantitative data through various examples. Following these guidelines, optimal business decisions should be adopted to reach the objectives proposed by organizations and brands.
During the Marketing Summit 2016, Sergio Montes shared a series of lectures with Ken Segall, ex creative director at Apple and author of the book “Insanely Simple”, who presented his experience with Steve Jobs and the processes that Apple followed to shape all the ideas of the Cupertino company. Engel Fonseca and Rafael Igual completed the cast of the renowned experts in the Digital Branding and Mobile Marketing environments respectively.
Finally, Sergio Montes moderated a round table on Mobile Marketing with Ramiro Valdez, director of Tigo Media, and Mauricio Jaschkowitz, commercial and marketing director at GNC, where they presented several success stories. They also aimed to define the future perspectives and trends in the area. The resounding success of the Marketing Summit 2016 was converted into one of the most important gatherings of the year which brought together the most recognized professionals in the sector in Guatemala.