ATREVIA participated in the SABRE Awards Latin America 2015 which is the most important awards in the world of communication and public relations in Latin America, sponsored by The Holmes Report.
This was the first edition of the awards in Latin America, the most prestigious awards in the area of public relations in the United States, Asia, Europe, the Middle East and Africa; as well as the Global SABRE Awards, which grants world recognition status.
The opening ceremony of the awards was celebrated in Säo Paulo, Brazil where hundreds of professionals in the sector of communication and public relations participated.
Daniela Agra, director of ATREVIA Brazil, and director of Columbia, Juan Eduardo Prada, were representatives of ATREVIA in the Latin American summit. This meeting set an inescapable date for specialized professionals and public relations agencies that are leaders in this sector.
Juan Eduardo Prada and Daniela Agra were protagonists of the panel, Loved Brands: Challenges of Communication Today where they debated on the challenges that the public relations sector confronts in reality. Both shared signs with other renowned speakers such as, Andy Polansky, world executive director of Weber Shandwick and Paul Holmes, founder of The Holmes Report.
ATREVIA Peru was a finalist in the SABRE Awards Latin America 2015 in the South America category, thanks to the campaign released by Coca-Cola. The winners were selected by a committee of 30 professionals from large companies and leaders of agencies in this sector which competed in 39 categories.
