ATREVIA obtained the bronze award in the Best Awards in the Best PR category thanks to the Nueces Experience campaign in May 2015. It was designed for the California Walnut Commision that developed in May 2015 had a notable impact in the different communication media.
ATREVIA´s award-winning campaign aimed to educate on healthy cooking habits, nutrition and fitness. It intended to transmit the necessity for improving life quality through a balanced diet which would include ingredients like walnuts.
Chef Diego Guerrero, nutritionist Júlia Farré, blogger Manu CatMan and the coach of VIPs Amaya Fitness were the ambassadors of the innovative Nueces Experience event, which brought together over 400 attendees on the 27th of May in the Kitchen Club in Madrid. During the day, twenty journalists were involved, along with bloggers, students, consumers and foodies. They enjoyed a dynamic performance where they heard, felt and tasted the concept of having a healthy life through different areas: Californian walnuts cook with you; Californian walnuts take care of you; Californian walnuts move with you; Californian walnuts taste delicious.
Some of achievements of the campaign developed by ATREVIA and recognized by the Best Awards, were highlighted as the “success in the commitment to segment audiences, identify motivators and opinion leaders”, action beyond the direct product testing, building participation and interaction; and generating creative content that adds value. A test of media interest stimulated an estimated reach of 8,190 views on the web, 31 mentions in blogs and social media; and 2,171,141 media users.
