Asun Soriano, CEO of ATREVIA, recently presented the innovative new concept spherical brands in Latin America. On this occasion, representatives from 73 companies in Colombia witnessed firsthand the latest trends in Communication during a breakfast offered by ATREVIA in collaboration with the Del Rosario University. The meeting was held in the incomparable setting of the Hispanic-Colombian Chamber of Commerce.
During her stay in Bogotá, Asun Soriano shared with the attendants and communication media the key trends of current Communication. Some of these included real time marketing, participative communication and nomadic communication. These are the three of the seven big trends in the sector of Communication; according to what was highlighted in the conference titled “Communication trends for spherical brands”.
Spherical brands are those who are capable of transforming linearity into volume, working from their own DNA, loving and surprising its different audiences. How? Through content and original actions, adapting them to different channels and creating valuable relationships between them. These and many other ideas were shared by Asun Soriano during this interesting meeting which brought together many Colombian businesses and communication media.