RUBIO was founded more than 65 years ago by Ramón Rubio and is the publisher of the famous educational notebooks based on promoting brain plasticity through the development of basic skills, such as writing and arithmetic. Since its foundation, RUBIO has sold more than 323 million copies of its notebooks, which several generations of Spaniards have used.
In summer, there is time for all-everything from enjoying the beach and the pool, relaxing on a sun chair, and resting to playing sports, spending time with family, and preparing for the next school year. While it is true that summer is a period in which children should disconnect from the classroom and take advantage of the time doing what they like best, we must also keep in mind that maintaining a minimum routine of study-related activities can be very beneficial for our children.
Among them, the pedagogical experts at RUBIO publishers affirm that dedicating just 30 minutes a day to such tasks helps children to stay active and reinforce the knowledge they have learned during the school year, but in a much more practical and fun way, enabling them to face the school year in a more motivated and prepared manner. It is vital that, in these types of activities, creativity and experimentation are encouraged so that children feel a real disconnection from the academic world.
In this sense, RUBIO’s Mi Cuaderno de Verano collection, developed in collaboration with teacher and educator Manuel Gordillo, better known as “el profe Manolo,” is specially designed to develop children’s creative thinking, in a dynamic and appealing way, through mini-challenges, such as making lemonade or performing a play. Inspired by project-based learning, the activities include innovative methodologies, as well as integrating emotional education, multiple intelligences, coeducation, and values education. Thus, the little ones not only practically reinforce logical-mathematical concepts by elaborating a recipe but also learn to identify and express their emotions and empathize with their family members.
The six notebooks that make up the Mi Cuaderno de Verano collection, designed for students between the ages of 3 and 9, are made up of 10 “challenges” dispersed over 44 pages and include a specific guide to help families. In addition, they also include stickers after completing the activities and QR codes that link to audio in Spanish and English to make the summer even more fun.
Moreover, the famous educational notebooks publisher also has its legendary Vacaciones Rubio collection, with which our children can reinforce what they have learned during the school months in different subjects. Through its pages, students from 3 years old to 5th grade will be able to tackle subjects such as language, where they work on spelling, reading comprehension, and analysis; mathematics, where they study arithmetic, calculation, and word problems; science, through which they analyze the human body, animals, and plants. It also includes the play and learn section, which contains calculation games, sudokus, and logical series.
In addition, this collection is also presented in different languages so that the little ones can review in other languages, such as Spanish with RUBIO Vacaciones, in Valencian thanks to RUBIO Vacances, also in Catalan with RUBIO Vacances, and even in Galician with RUBIO Vacacións. Both collections are available at the usual points of sale, as well as on the e-commerce site rubio.net and in its flagship store in Valencia.
For ATREVIA, it has been a great pleasure developing the digital media and radio strategy for this iconic publishing house which, without a doubt, takes us all back to our childhood and allows us to promote the education and talent of the youngest children.