The day has finally arrived. ATREVIA won the SABRE Award EMEA in the category PR Agency Marketing, thanks to the campaign A brand is born with more than 25 years of experience: From Inforpress to ATREVIA. These awards are the most important in the world of Communication and Public Relations which are granted by The Holmes Report. They recognized the internal and external rebranding campaign carried out by ATREVIA in 2015. The jury took into account the projection, actions and results obtained through the marketing plan for the brand change. This responded to the need of the communications consultant to offer greater value to its clients, in line with their global image and their multidisciplinary team of experts at a global level.
The awards ceremony took place during the In2 Innovation Summit, where Begoña Barrón, director of Marketing at ATVREIA attended to collect the prestigious award. The event, which took place in Berlin this year, gathered the world’s most recognized professionals from the world of Communication, Marketing and Public Relations. In addition, tonight, ATREVIA will be present in the awards ceremony of the Gold SABRE Awards EMEA, where they have been nominated in three categories:
- In the Social Media/Social Networking Campaign, the consultancy is nominated thanks to the campaign developed for Twitter titled #TwitterFashionWeek whose objective was to generate dialogue on Spanish fashion and to give visibility to this important industry days before the Mercedes-Benz Fashion Week Madrid.
- In the category Iberia, ATREVIA is a finalist for the campaign organized for Deloitte Portugal, which needed a distinctive positioning in front of the competition for the state budget.
- Finally, ATREVIA is a candidate to win the Gold SABRE Award for the Best Agency of the Year in the Iberian environment, which is the most prestigious and acknowledged award.
The Holmes Report, organizer of the SABRE Awards EMEA, is the most important Public Relations monitor in the world and has the objective of providing reports and analysis on trends and topics in the public relations environment. Their prestigious awards recognize the excellence in the field of corporate reputation of companies from Europe, the Middle East and Africa.