ATREVIA has obtained four nominations at the EMEA SABRE Awards 2018, the most important awards in the world of Communication and Public Relations that recognize the best strategies in Europe, the Middle East and Africa.
The Change Management strategy developed by ATREVIA and WiZink has been selected to compete in the Employee Communications category. With the acquisition of the retail banking division Citi, Bancopopular-e began a transformation process that affected all aspects of the company (organization, leadership model and people management, brand and corporate image, etc.). To carry it out successfully, it was essential to involve the workforce and encourage the cohesion of both teams.
ATREVIA has also been a finalist for the presentation of the video game For Honor by Ubisoft in the Product Media Relations category. The campaign was developed with the aim of reaching the general public with a game for gamers that brings together legendary warriors from different eras: Vikings, samurai and medieval knights. For this, the concept, #whowouldwin, anchored in the terrain of the hypothetical battle, a pop culture classic, generating expectation around who would win between three types of warriors that never got to face.
The PR campaign to promote the Fundación Telefónica Hitchcock exhibition: Beyond Suspense is one of the nominees in the Associations category. All the actions carried out were elaborated as if they had been designed by Hitchcock himself. With very careful differential approaches to amplify the impact on the general public and the media.
Finally, ATREVIA Portugal and Bel have been finalists in the Consumer Marketing category for their campaign to position the new Terra Nostra milk. For the presentation a great event was held in The Azores, which was attended by media, influential people and institutional guests.
Ana Margarida Ximenes, president of ATREVIA Portugal and founding member of the Observatory of Internal Communication in Portugal, will be part of the jury of the prizes whose winners will be announced at the gala on May 23 at the Maritime Museum of Amsterdam.
