Núria Vilanova, president and founder of ATREVIA and Agustín Casado have recently signed the formation of Rigel Media, a strategic collaboration agreement that will expand the range of comprehensive communication, marketing and strategic positioning services to the world of advertising and media.
Rigel Media, begins its journey with a team of professionals with an extensive experience in the world of business and the advertising sector. Its objective is to accompany its clients throughout the process of buying media, research, strategy and planning to final negotiation.
ATREVIA, which will form part of the shareholding of the agency, adds this service to its global offer and own methodologies in more than 14 areas of PR, Public Affairs and Positioning. Mrs. Vilanova pointed out that the collaboration responds to the, “importance of generating new ideas, capable of shaking the communication market and exploring new paths“.
Furthermore, Agustín Casado, reputed professional of the advertising sector and CEO of the new company, wanted to emphasize that Rigel Media is defined as a media agency with comprehensive communication services. Hence, the collaboration with ATREVIA as a strategic partner “who shares the same business vision and knows the global process of brand communication”.
The collaboration between both companies begins with a special boom in Barcelona and Madrid under the direction of Esther Camañes and Javier Vázquez as managers for the offices of the agency respectively.
