ATREVIA, a global Communication and Corporate Affairs company, has completed the acquisition of NUEVA COMUNICACIÓN URUGUAY, a leading Corporate Communication and Public Affairs agency in the Uruguayan market, founded by Verónica García Mansilla, with a 27-year track record.
With this operation, which is part of the inorganic growth plan announced by the company chaired by Núria Vilanova, the Spanish multinational consolidates ATREVIA’s position in Latin America, allowing it to expand its presence and expand its offer of communication services in the region, where it already operates directly in 12 countries: Argentina, Bolivia, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Mexico, Uruguay, Panama, Paraguay, Peru and the Dominican Republic.
“I am convinced that the acquisition of NUEVA COMUNICACIÓN, in addition to the sum of the talent of the Uruguayan team, made up of 10 professionals, constitutes for ATREVIA a very important step to accelerate our growth in Latin America and to champion, as we always do, innovation in communication in the territory, blurring boundaries between the different practices and advocating for a multidisciplinary line of work”, said Núria Vilanova, president and founder of ATREVIA.
For Núria Vilanova, the incorporation “is in line with ATREVIA’s historic strategy of having a network of its own offices in Latin America to be in a position to offer global companies integrated practices in the region. A strategy that the company began 13 years ago with the opening of its first headquarters in Brazil and that, at this time, involves not only being there but also reinforcing our presence in different countries with a strong commitment to talent and size”.
For her part, Verónica García Mansilla has declared her excitement about this new stage. “This alliance will allow us to continue offering a quality service to our customers and enhance our capabilities. I am convinced that ATREVIA’s experience and strategic vision will provide us with new opportunities for growth and development in the Uruguayan market and throughout Latin America.”
NUEVA COMUNICACIÓN URUGUAY is a benchmark under the leadership of García Mansilla, who will continue to lead the team as CEO, providing strategic advice and comprehensive solutions in the field of Communication, PR, influencer Marketing and Corporate Affairs management to the main companies in the country. Its clients include companies such as Movistar-Telefónica, BBVA, Globant, Diageo, Tres Cruces, Grupo TATA, Este Arte, Honors, La Buonora, Alcance, BAS, Ibope, Prune, Zadig & Voltaire and Alsea, among others.
Inorganic Growth
ATREVIA continues with its Inorganic Growth Plan announced in 2022, which includes an investment of 10 million euros for the purchase of companies that reinforce or complement its services around the world.
This operation in Uruguay is in addition to the acquisitions announced during the month of January 2024 of Spanish companies such as MICROBIO GENTLEMAN. This creative agency has more than 20 professionals who develop strategic approaches and creative ideas, with a great focus on the health area. Its clients include brands such as Uriach, PortAventura World, Laboratorios Stada, Danone, Munich, Jean León, Grupo Planeta and Marea, among others.
The acquisition of ULISES COMUNICACIÓN, an agency with more than 20 years of experience in Internal Communication, Employer Branding and CSR, has also been announced. He has carried out projects for national and international companies such as Microsoft, 3M, Mahou, Telpark, Banco de España, Ikea, Makro, Banco Santander, Wolters Kluwer, Farlabo, Anaya, Naturgy, RGA, Generali…
In 2022, ATREVIA closed the purchase of LUIKE’s production unit, which included the “Autofácil” and “FormulaMoto” mastheads, to which “Coche Global” has now been added. All three are key to the strategy of Grupo MOBILITAS, the Automotive and Mobility division of ATREVIA, with a view to becoming a differentiating player and a benchmark in the current and future mobility environment. That same year, ATREVIA announced the acquisition of Apple Tree’s digital business in Colombia, in order to continue its commitment to offering increasingly integrated solutions to customers in the area of strategic consulting and with an impact, especially in the entire LATAM area.
