ATREVIA has won silver in the International Business programme of the Stevie Awards, the most important business awards in the world, in the category of Corporate Communications, thanks to the campaign carried out for Zity on the occasion of the reactivation of the company’s services in the Spanish capital after more than two months of forced inactivity due to the lockdown determined in the State of Emergency declared in Spain on March 14.
On May 18, Zity presented itself as the first carsharing company to be re-launched in Madrid, a fact that represented a challenge for ATREVIA in achieving optimal strategic coverage. To this end, and once again advocating a multidisciplinary team, the consultancy firm focused its efforts on orchestrating a good PR campaign with the media as the main target.
The actions began in advance on May 13 and 14 with briefings by the company’s CEO, Javier Mateos, with the main media. Simultaneously, a video press release was also created to have an impact on television channels and online media.
Simultaneously, a press release and guide were also drafted with information on the usage rules and the process of disinfection of vehicles, as one of the main challenges was to position Zity as a responsible and safe company in the face of the citizens’ concern for contagion at a time of special sensitivity: restrictive measures on the first wave of the pandemic were beginning to be loosened.
The operation of the services was resumed normally, being a successful operation that led to the organization of a press conference in which Javier Mateos provided the positive figures that had been achieved, as well as the opportunity to communicate the CSR actions that are being implemented in the organization, among which the commitment to electric cars, much more sustainable since they are not CO2 generators.
The result was over 330 hits in major media between May, June and July 2020.
Congratulations!