ATREVIA, global communications and strategic positioning company, has incorporated Francesc Fajula, a telecommunications engineer with a track record of over 20 years leading Digital Transformation and Innovation strategies for different sectors and companies, in its senior advisors team, from which he will support with his experience and knowledge the Digital area of the company to help organizations increase their impact, ease processes and gain efficiency and effectiveness thanks to new technologies.
“This decision is aligned with our DNA of innovation, anticipation and integration of new resources and areas of knowledge in communication. In recent years, we have made an important investment in R&D to get ahead and be the reference partner of our clients, to accompany them in this accelerated process of digital transformation that we are living. We support our customers in their digital challenges, offering competitive, flexible solutions and tools with agile implementation deadlines. Now, more than ever, anticipation and speed are great competitive advantages,” stated Núria Vilanova, president and founder of ATREVIA.
With the versatility and determination that have given him the well-deserved recognition he enjoys today, Fajula has occupied senior positions in the last 24 years leading the vision, teams and execution in business development for digital transformation and innovation in different projects and in sectors and organizations with very diverse cultures, among which are companies such as Sabadell Bank, Santander Group, Terra (Telefónica Group) and Danone. His work has granted him numerous distinctions as manager, distinctions also extended to the projects he has led.
Francesc Fajula is a Telecommunications Engineer from UPC and MBA from ESADE. Later, he completed his training at IESE, Stanford School of Business and Harvard Business School. He is also the author of the book “Valores Seguros (Safe Values)”.
ATREVIA’s big commitment to new technologies
ATREVIA, as a leading company of professional communication consulting services, has dedicated special efforts over the last few years to increase its commitment to new technologies. In this sense, in 2018, the company created its Digital Division, from which it explores all the value that technology can bring when it comes to strengthening communication and conversation organizational skills with stakeholders.
Since its creation, this area adds to the consulting skills of ATREVIA an important technological talent, own developments, and alliances with the best partners, which has allowed the company to launch different solutions and services. In 2018 it launched the Empathetic app for internal community management and communication, and in 2019 the company increased skills and tools for marketing and digital communication strategies with its specific division of Data Analytics for Risks and Business Intelligence.
Additionally, in 2020 ATREVIA has incorporated into its services an eCommerce platform, flexible and integrable for B2B and B2C, as well as several digital voice and text assistants (chatbots) solutions based in Artificial Intelligence.
ATREVIA has solutions and technologies already in full implementation in client projects, focused on the digitisation of Communication, Marketing, Public Affairs and Human Resources areas.
