ATREVIA welcomes María José González Egea to lead new Global Marketing and Strategic Positioning direction

ATREVIA, a global Communication and Corporate Affairs company, has appointed María José González Egea as its new global director of Marketing and Strategic Positioning. In this role, she will utilize her extensive experience and knowledge to promote and strengthen the ATREVIA brand, as well as improve the organization’s positioning and business growth, both locally in Spain and internationally. González Egea will focus on the fifteen countries where the company is already present and work to contribute to the success of ATREVIA as a whole. 

María José González Egea holds a degree in Commercial Management and Marketing from ESIC and has over 20 years of experience in Marketing and Communications with various multinational companies in both consumer and business environments. Her professional background includes working with companies such as Nokia and Orange in the telecommunications industry, as well as with major brands such as Volvo Group in the automotive sector. 

With the appointment of María José González Egea as its new global director of Marketing and Strategic Positioning, ATREVIA continues its ambitious strategy to reinforce its Structure departments. This addition to the senior management team solidifies ATREVIA’s objective of providing increasingly specialized teams and comprehensive solutions that respond to the demands of an ever more complex and rapidly changing environment in which the consultancy firm operates. 

The appointment of María José González Egea is one of several recent additions that support ATREVIA’s ongoing effort to strengthen its structure departments. Other recent appointments include Ignacio Mut, who heads the general management of People, and Fernando Galvache, who leads the charge in Technological Innovation and Digital Transformation. 

“I feel incredibly proud and fortunate to be a part of the ATREVIA team, composed of great professionals who are not only talented, but also good-hearted individuals. Together, we strive to foster better communication and understanding throughout the world. Taking on the challenge of supporting the organization’s growth strategy fills me with enthusiasm and excitement. As we embark on this new journey, we are tasked with continuing to create value in society. I firmly believe that, with the company’s essential purpose of being a driving force for change, which I wholeheartedly share, we will lead the transformation demanded by the future, the market, and above all, our clients,” stated González Egea.