The Observatory of Internal Communication and Corporate Identity has awarded AXA, Vodafone, Tragsa, El Corte Ingles, DKV, Avianca and Habitissimo for their internal communication and corporate identity projects in 2017.
The jury, composed of members of the Board of Directors and the Advisory Board of the Observatory of Internal Communication and Corporate Identity, has awarded 7 strategic communication projects aimed at the internal public that set trends in innovation and excellence.
AXA has received the award for Best Internal Communication Campaign, thanks to its “pAXApalabra” project. The company wanted to find out the degree of knowledge of employees about their customers. To do this, the Internal Communication Department of AXA designed a storytelling format to replace the classic survey with that of the popular TV quiz show, while having their employees as protagonists.
To continue, the award for Best Internal Communication Strategy for Change Management has fallen to Vodafone, for its “People Plan 2017” campaign. In order to communicate to their employees the new procedures of their program to improve the agility and simplicity of their processes, they created the figure of, “Nora the scientist”, who was associated with the entire campaign and who, from her laboratory, explained the formula for success and how to apply it in order to achieve the established objectives.
In the Best Internal Communication Practice category in the field of CSR and responsible management, Tragsa has been awarded for its “T + VIDA Program” an ambitious initiative by the group that includes various actions aimed at integrating health in an integral way for their workers, with information, training and guidance by professionals capable of helping and being present throughout the process.
Moreover, “NEXO” the app by El Corte Inglés has been awarded the Best Strategy and Online Platform for the effective management of Internal Communication. A tool designed to facilitate access to the most relevant information of the company by establishing a channel of communication in real time with the entire workforce and which obtained more than 27,000 downloads in its first week, 30% of its workforce.
DKV has been the company awarded in the category Best Publication for Internal Communication. With his magazine “Equipo DKV / ERGO“, they are committed to placing the employee at the center of the news, giving them prominence and highlighting the work they carry out. In addition, it seeks to break the barriers between work and whats personal, with news reports that allow employees to know each other beyond their professional facet.
The campaign “My heart is red, red Avianca“, has received the award for Best Internal Communication Practice in Latin America. The Latin American airline launched an internal communication campaign, in the midst of the labor dispute between the pilots union of Colombia and the company, with the intention of strengthening the emotional and rational ties among all the workers of the company.
Finally, the prize for Best Internal Communication Practice in SMEs has fallen to Habitissimo and its “Hablamos las cosas” campaign. In a year, Habitissimo has doubled its staff which has been a challenge for the its People, Happiness and Culture team, which had to create different initiatives to ensure internal communication and encourage team cohesion.
