ATREVIA had its first date with fashion which was a reflection point on the communication trends in this area at the hand of Anna Sánchez, director of the Brands area in ATREVIA Barcelona, and Charo Izquierdo, expert in fashion and ex-director of magazines like Yo Dona, La Vanguardia and Grazia.
The presence, boom and links to social media generated “a technological revolution of consumption that has forced brands to change their tune”, explained Charo Izquierdo.
In this new content, brands should propose engaging content and be daring with Brandshakers, a new concept promoted by ATREVIA that looks to revolutionize the experience of the brand”, confirmed Anna Sánchez. She also added that “offering attractive content, personalizing and creating emotions linked to the brand are basic in whatever communication strategy that searched to make an impact on the consumer”.
The first ATREVIA Fashion dates took place in the Passage of Barcelona. It held the participation of Marketing and Communication directors from fashion and lifestyle businesses and amongst these were Natura Bissé, Silhouette, Nylstar, Lola Casademunt and Adidas.
During the meeting they key aspects and trends in consumer communication were addressed: putting in place fashion communication strategies that unite storytelling, social networks and offer a unique but emotional message for the consumer.
In the photo: From left to right, Isabel Gaset, consultant in fast moving consumer goods and presenter of the event, Anna Sánchez, director in the Brands areas in ATREVIA Barcelona, and Charo Izquierdo, expert in fashion.
