Heroes (BBVA Microfinanzas), Citizen Day (L’ Oréal), Ecoembest 2018 (Ecoembes) and Sano y Salvo (Bimbo Mexico) are four success stories presented at the II Presentation Forum for the winners of the X Awards of the Observatory of Internal Communications, chaired by Asun Soriano, CEO and president of ATREVIA in Spain, Custodia Cabanas, HR director at IE Business School and José Antonio Carazo, director of Capital Humano magazine (Wolters Kluwer).
Fabián Goldberg Raitzin, showcased Heroes, the interactive platform of BBVA Microfinanzas, which allows employees to live in first person the customer experience they provide to their clients each day. With a main focus on people with high risk of vulnerability, Heroes was created with the aim of conveying the culture, behaviors and ways to “do” of the foundation to its more than 4,000 employees.
L’Oreal, for its part, has presented its Citizen Day campaign in the field of CSR and responsible management. Iñigo Larraya has unveiled the keys to the success of this edition, which brought together more than 500 volunteers to participate in the Libera project of Ecoembes and Seo BirdLife. Among them, is worth noting capturing of the internal influencers (shakers), the involvement of the leadership and the actions of the campaign with a tone of humor that helped create pride of belonging
Ecoembest 2018 was the third case presented at the forum. Cristina Muñoz was the person in charge of explaining how they managed to surprise and impact employees in their internal annual event Ecoembest. In order to give notoriety to the organization’s projects and create a team atmosphere with a pride for belonging, they created a storytelling where the entire campaign revolved around: cinema. The teaser, the locations, the structure of the contents… All actions around the event were connected to the seventh art and the importance of everyone in order to achieve success.
Finally, Irene González, of Bimbo Mexico, talked about their Sano y Salvo campaign. An internal communication strategy that contributed to the promotion and maintenance of safety culture. The campaign was directed at more than seventy-one thousand employees, with activities that aided in the adoption of good practices in order to achieve the objective of 0 ccidents.
This way the II Presentation Forum for the winners of the X Awards of the Observatory of Internal Communications held at the headquarters of the IE Business School in Madrid come to a conclusion. This year, the awards have had a total of 130 candidates, a 66% increase over the previous year.