Recently, one of the consultants from the department of Public Affairs at ATREVIA, Pedro Miguel Casado, was interviewed for the program La Sexta Noche to share his vision as an expert in political communication. His role is to analyze different debates that have marked the world’s political history, for example, “I have a dream” by Martin Luther King, “Yes we can” by Barack Obama and the phrase that marked John F. Kennedy’s argument throughout his career: “Ask not what your country can do for you, ask what you can do for your country”.
Based on these representative examples, Pedro Miguel Casado establishes the key aspects that define good political discourse, confirming that “the speech that moves you, motivates you is the perfect speech”. How to achieve it? Through three essential elements: “For a political speech to be effective it should be understandable, credible and memorable”.
Likewise, the candidate should be based on the firm belief of “Generating confidence in what you say also generates confidence in who is listening to you”, confirmed Pedro Miguel Casado. “In the case of politics, the speaker is the leader of the battle: mobilize, spur, motivate is the true meaning of the debate”. Likewise, good political debate should never be a copy of the other candidate. It runs the risk of being overplayed and losing its effect. The politician should take care of the communicative “blunders”: only one error can spoil a brilliant speech.
If you want to watch Pedro Miguel Casado’s interview in La Sexta Noche, in which he shares his opinions with other professionals like Gonzalo Martínez de Miguel, management expert; Euprepio Padula, leadership coach, you can access the content here.
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