Nowadays companies are facing major exposure and new ways of interaction with their audiences that demand a real-time response. It’s necessary to examine the crisis management manuals and established processes so as to adapt them to the new communication codes and channels.
In ATREVIA, we’ve created a new service of Crisis Management 4.0, aimed to offer solutions that prevent and respond to the risks as a result of the new digital reality.
The service includes:
- Management of a conflicting situation. Control of the emerging issues
- Multimedia Crisis Manual, with visual and mobile friendly content
- Adaptation of existing protocols to new languages and channels
- Speakperson training and channel management
- Crisis Management APP
The innovative App of ATREVIA allows, in a secured space, to activate nimbly the company’s Crisis Committee, allowing the alerting and evaluation of the incident. What’s more, it provides a system of communication and content management among selected users and works as a repository, substituting the crisis manuals or working as a complementary resource.
If you like to learn more deeply about the advantages of the new Crisis Management 4.0 service, as well as the potential of our APP, please contact Rocío Perez de Sevilla, director of the Crisis and Reputation Department of ATREVIA, via the e-mail rperezdesevilla@atrevia.com.