ATREVIA, Global Communication and Strategic Positioning company, has incorporated David Ricoy as executive creative director. The company chose his profile to lead the creativity of its projects with the goal of transversally enriching the communication of all areas.
“I think that, if there is one thing that defines creativity, it is the fact that you cannot put it in a box and isolate it. It is applicable to all areas of communication, especially considering the new challenges that are presented to brands. Customers increasingly demand creative ideas in very different projects,” states the new creative director.
David Ricoy has over 20 years of experience in agencies such as BBDO, Ruiz Nicoli, Comunica +A, Cheil Worldwide, the latter considered one of the most creative agencies in Spain in 2016. Until his arrival at ATREVIA and since 2017, he was working as executive creative director at La Despensa, ranked among the best independent agencies of 2019.
Throughout his career, he has developed works for reference brands such as Burger King, Corona, Budweiser, Schweppes, Pepsi Co., Renault, Samsung, Banco Santander, Orange, Endesa or BBVA, among others, experiences that allowed him to acquire a comprehensive and strategic vision of communication that has already brought him important recognitions.
His projects have been awarded at several festivals such as Cannes Lions, El Sol, El Ojo de Iberoamérica, CDC, New York Festival, One Show, LIA, Eficacia Awards or FIAP, for example.
ATREVIA has been relying on creativity for over 30 years as one of the fundamental values for the transformation and cultural change of that companies. It has a multidisciplinary team that allows ATREVIA to face projects from a double strategic and creative perspective, always looking for a direct and powerful connection between what brands want to tell and how to tell it, with final products that achieve great results. In this direction, the new creative director highlights the agency‘s commitment to creativity as a differential ingredient.
“It’s easier to work creativity on a solid foundation that helps make brands relevant to your audience. At ATREVIA I have met experts by sector and by areas: digital, PR, positioning, reputation, analysis, data… Having all that so close makes it much easier to create projects that generate impact”, explained Ricoy.
Examples of Ricoy’s work:
Burger King: https://www.youtube.com/watch?v=9lfqaqh0Dpk&feature=emb_title
Dytective, by Samsung: https://www.youtube.com/watch?v=nj-9CBPvAPE&feature=emb_title
Burger King: https://www.youtube.com/watch?v=i9nqudE3-Fw&t=1s
EVA Virus: https://www.youtube.com/watch?v=0cDHBQ2theU
