The Domestic Communication and Corporate Identity Observatory awarded Mahou San Miguel, Bankia, Caixabank, TUSSAM, Lafarge España, Gonvarri Steel Services, COSESTINO, Avon Colombia and the Colombian National Police for their Domestic Communication and Corporate Identity projects in 2014.
The jury which was composed of members from the Board of Directors and Advisory Board of the Domestic Communication and Corporate Identity Observatory awarded 9 strategic communication projects orientated to the domestic public which mark a trend in innovation and excellence. The impact of the campaign was already known to the jury so they especially valued the innovation and strategic reach of the initiatives. They also analyzed the impact of each candidate across essential indicators and proposed measures.
Mahou San Miguel received the award for the Best Campaign of Domestic Communication, thanks to their project “Momento 19:30”. This initiative promoted their domestic positioning for the wellbeing and the improvement of the employee work-life balance. It helped to transmit the company´s commitment to facilitate the balance between personal and professional lives. Moreover, priority was given to the promotion of a distinct corporate culture where each professional was aware of the influence of working with the rest of their colleagues.
The winner of the Best Strategy of Domestic Communication for Change Management was TUSSAM with the campaign “The value of communication to generate commitment”. The project aimed to improve the flow of information and generate implications in the area of new challenges for the company, allowing employees to be active in the company´s decision. New 2.0 channels were put in place to receive suggestions and connect workers from diverse areas. They opted for audiovisual pieces and used the organization of events, as main contributors from the employees themselves.
In the category for Best Social Media Global Strategy and Digital Environments in Domestic Communication, Lafarge España was awarded for its “Domestic Communication Social Media Campaign” whose objective was to convert its employees into ambassadors of the brand and achieve greater visibility for the company through social media. They encouraged the participation and interaction of employees in corporate social media, as well as the launch of the domestic competition enRÉDate with Lafarge to promote the good use of social media.
“Emotional Driving”, campaign from Gonvarri Steel Services was awarded for the Best Practice in Domestic Communication in the area of CSR. Under its commitment to the Safety and Health of its workers; it has tacked a new Vital Security concept with a positive viewpoint. The employees competed to find reasons that motivate safe driving. The launched an initiative where penalty points could be exchanged for a donation to the Study for Spinal Cord Injuries Association (AESLEME).
Bankia and Caixabank were winners in the category Best Platform and online support for the effective management of Domestic Communication. With the initiative “Online Bankia magazine”, the company launched a social corporate magazine where the protagonist is the employee. The transformation of the magazine allowed for horizontal and upward communication, motivated participation, and the interchange of information, conversations and suggestions between workers in a way that forms part of this common project. Caixabank launched the campaign “Trust, our future” which created an interactive platform where all the professionals in the entity are able to participate and interact, favoring the interchange of knowledge, with elements of gaming and recognition.
The campaign “One COSENTINO magazine”, received the award for the Best offline publication for Domestic Communication. COSENTINO promoted an impressive, multinational, multicultural magazine. It was known for diversity, interesting for all groups in the company and allows employees to connect to more than 30 countries. Employees were able to put forward their own articles and this way they were protagonists of the project and told their stories in the first person.
Finally, the award for Best practice in Domestic Communication in Latin America fell to Avon Colombia and the Colombian National Police. Thanks to the campaign “I use Avon”, which launched a photographic competition in social media, internal marketing activities, domestic events that allowed those associated to convert themselves into true ambassadors of the brand. For their part, the National Police of Colombia developed the project Polired: an interactive platform that allows all police in the country, independent of their geographic location, to query data of interest in administration, legal, institutional themes and including maintaining virtual and interactive meetings.
