The technology sector is one of the pillars of any modern society. It is an industry that is constantly advancing, helping to transform other sectors and causing people to innovate in their daily lives by altering the way they live and relate to each other.
This simple fact has been true since the birth of societies, and it continues to shape the way states, communities, companies, and citizens live today. In fact, a technological change such as social networks and digitization has brought about a revolution far more significant than expected and has changed the way of life for virtually the whole world. While this change has been the biggest disruption in the last 40 years, the arrival of the Covid-19 pandemic has multiplied it by three, making the transition even more abrupt and radical.
Communication has continuously evolved and developed alongside industries, including technology. Suppose technology is spearheading the transformation and industrial revolution. In that case, communication in the technology sector is likewise one of the first to adapt to innovations and the first to incorporate innovations and changes in the industry.
In 2022, the communication business is booming with new trends, which means that the whole industry is changing, and there are recent tendencies to consider when approaching the media. Including:
- The media business model is gaining momentum. While this is encouraging news, the reality is that it is challenging for all brands. The advertising model is still not fundamentally sound, and the “free everything” on the Internet is no longer working. If you want to strengthen your relationship with your key media, you have to think about how to collaborate and create a win-win “pact” in which both parties benefit and profit. Branded content has become king.
- Coffee for everyone is no longer valid. Instead, we have to be more selective and refined when it comes to communicating with our key stakeholders. Mass mailings and press releases to hundreds of outlets no longer work. It’s time for exclusive and precise communication.
- Time to work on content. We increasingly work with communication embargoes for two fundamental reasons. First, it gives us power and control over the timing, something essential in our daily tasks. Secondly, it provides our colleagues in the press time to work calmly and in-depth on what we have told them and what we want to be published in the media. Things are done slowly but well.
- Face-to-face events are no longer the primary means. In a post-pandemic time, after adapting to caring out business remotely and digitally, let’s continue to take advantage of the available tools and be efficient in our communication. Let’s make it easy for our media colleagues.
Digital media outlets take the lead. The rapid changes in these times have also driven digital media to surpass print media. It is rare to see people with print media in their possession. However, communication and marketing managers are now finally valuing digital media more than print media. Digital has finally found its place and has taken control of the sector.