ATREVIA Participates actively in the World Football Summit, the main summit of the sector and meeting space for more than 650 companies, clubs and institutions, professionals, federations, UEFA, FIFA, agents, sponsors and media. From October 27th to 28th, the event turned Madrid into the world’s capital of football.
Isabel Lara, Vice-President of ATREVIA, moderated a round table on the sport’s ethics, in which it was analysed, for example, the work of SFA with Luis Rubiales, president of the Spanish Footballers Association (SFA). One of the debate’s conclusions driven by Isabel Lara was that sports have the power to transform the world, to inspire, to bring people together.
Gema Román, Consumer Communication manager in ATREVIA Madrid, has spoken aboout the Generation Z, the new consumers’ model that it represents and the key to connect with the audience nowadays. As Román points out “excellence leads to disconnection”, whereas vulnerability, empathy and imperfection are elements that reinforce the identification of the audience with brands and social actors.
The Generation Z is the first authentic digital natives and are already revolutionising the world of education, culture, consumer, company and labour market. As consumers, the Z’s also promote the companies’ digital transformation. They are used to everything being inside the Internet and going through it, is a community that understands that all can be or should be allowed to be consumed on-line, as reveals the report Generation Z-The last generacional jump, developed by ATREVIA and Deusto Business School. They are young people marked by some very clear differentiation traits which could be defined with some Is and Cs: Influence and Connection; Immediacy and Short-term; Innovation and Creativity; Irreverence and Contrast; Restlessness and Change, and a capital S, Share.
ATREVIA’s participation in the World Football Summit fits in with the conviction that the dialogue with the stakeholders is a competitiveness tool. The WFS congress is an ideal setting for networking of companies and organisms, and places it self as a relevant meeting point for football professionals, with spaces focused in the economy, technology and social development.
The foreign investment, broadcasting rights, fans’ digital experience or the digital transformation in the football industry are some of the focus points analysed during this convention.