On October 18th, the 2017 Regional Summit organized by the Chamber of Industry (CIG) took place in Guatemala, with the participation of Javier Medrano, regional director of ATREVIA.
The annual summit aims to be a meeting place for entrepreneurs from the Central American region of various sectors, representatives of private sector associations and government officials in order to provide them with information and knowledge about the trends in the generation of businesses taking advantage of technology, disruption and innovation.
During his speech, Javier Medrano spoke about the importance of Brand Positioning for companies in the region, which continues to consolidate as a meeting point to generate business and innovation.
The event counted with more than 1200 attendees who could get to know the latest market news and discuss the upcoming challenges that Central America faces. In addition, the Challenge 2017 APP was also held during the summit with the aim of rewarding the best applications developed by entrepreneurs and companies.