The office of ATREVIA in Brazil organized another edition of ATREVIA´s coffee morning in which Vinicius Mota attended as a guest speaker. He is the Chief Editor of the newspaper Folha de São Paulo and columnist of Page A-2.
The event brought together managers and presidents from a large group of companies like Daymon Latam, Apcer Brasil, SBCC (Brazilian Association for Contamination Control), the Spanish embassy, Spanish Commercial Office, Catalan Tourism Agency, and the Ecuadorian Commerical Office in Brazil, etc.
Vinicius Mota shared with those present the dynamics of the performance of de Folha de São Paulo, the largest newspaper in the country (close to 350,000 daily copies). In addition, he analyzed and debated with the participants on the recent developments related to the Brazilian political and economic environment.
The representative from Folha de São Paulo highlighted the importance of social media in the contemporary communication context and in spite of this model; the resulting revenue from advertisers in the printed newspapers is still a considerable part for the company.