Núria Vilanova, president and founder of ATREVIA attended the 2nd CEAL Extended Board as the president of the Iberian CEAL. She was the only Spanish person in the meeting of Iberian American business people where more than a hundred leaders attended. Amongst them were the governor of Puerto Rico, Alejandro García Padilla, the secretary of Economic Development in Puerto Rico, Alberto Bacó Bagué and the ex-president and Mexican business man, Vicente Fox.
More than a hundred business people from all over Iberia-America debated in San Juan de Puerto Rico on the political and economic situation, international commerce, entrepreneurship and the new scene that is being drawn in Latin America after lifting of the Cuban trade embargo by the US.
Núria Vilanova explained the situation in Spain in the international framework and within the Iberian-American Business Space.
As she explained during her speech in the panel titled: International Commerce and the Latin American participation, “we are living the opposite effect. Latin American companies are now investing in Spain, although this is not reflected in the flow of commerce”.
The president of the communication consultancy stated that there are three lines of action to increase the flow of commerce, “first, seek an open environment with free trade. Europe has confidence in the Pacific Alliance. Second, we need SME’s to change their tune and think about internationalization and third, reflect on the radical change business model. Collaborative commerce companies like Uber, show this change”.
Núria Vilanova recognized that we are in a changing world full of new opportunities. As she declared “the environment, for example, has gone from being a concern to being a habit”.
In addition, she assured that Corporate Social Responsibility (CSR) is going to be a key aspect in the development of commerce.
In conclusion, Núria Vilanova, encouraged to continue working for the Iberian American business space and alliances and interrogations of countries and markets that grow together and compete strongly in the global cluster.
