In recent years, augmented reality has revolutionized marketing by enabling brands to provide experiences more effectively and memorably for their customers by blending digital and physical elements.
Augmented reality makes it possible for marketers to provide a fully customizable and interactive story surrounding the products they are trying to sell. In addition, to a certain extent, AR technology allows control over how and where a product can be used, modifying the image that the brand wants to convey.
In addition, consumers are becoming more sophisticated and are more accustomed to using technology in their everyday lives: this pushes them to want to interact with companies that treat them based on their current characteristics and preferences. Brands that want to survive this trend must invest in efficient and effective technology to improve connecting with consumers.
Download the full report here.
Contact: Gerardo Sama, general director ISSI Tech
gsama@atrevia.com
