ATREVIA signed a contract with the consultant Sergio Jellinek & Asociados who has headquarters in Washington. This agreement enabled the expansion of the Communications for Results (C4R) program, an essential approach for Corporate Communication Plans that comes with a software application. This is all thanks to the companies and institutions, who design, implement and evaluate the success or failure of their communication strategies.
C4R is an ideal tool for medium and big companies, public sector agencies and international organizations. The program is adapted to each client, to which advice is provided at medium and long term to help install, develop and sustain strategic communication plans. With the C4R program, a company can evaluate the effectiveness of resource allocation, the viability of budgets, goals achieved, impact on social media, changes in perception of the brand, etc.
The creator of this program, Sergio Jellinek, is a renowned expert in communication who gives advice to people and institutions in the public and private sector mainly in Latin America. Until December 2014, he was the External Relations manager in the World Bank for Latin America and the Carribbean (since August 2007). Previously he was responsible for the work of global communications in the area of sustainable development, which was also for the World Bank (2001 – 2007). Likewise he worked as an advisor for Acnur, BID, Aladi and Mercosur.
ATREVIA’s agreement with Sergio Jellinek & Asociados extends their range of customer services which is another step in their global strategy. ATREVIA has over 25 years of experience and a team of more than 300 professionals. From now on, ATREVIA will offer a la carte models for the installation of the C4R model and their software in institutions, from training workshops and staff training, as well as an online advisory service. The training sessions include interactive presentations and simulated cases.
Asun Soriano, CEO of ATREVIA, indicated that “the tangible measurement of the results of communication is one of the main challenges which confront Communication managers on a daily basis. In this sense, C4R will allow us to provide our clients and projects with a program and some tools that optimize the definition of their strategies and tactics, facilitate adequate follow-up and plan control, in addition to allowing the measurement of contributions that communication has had in the achievement of the strategic objectives of the organization”.
For his part, Sergio Jellinek who works with clients like OAS and the Development Bank of Latin America (CAF) affirmed that “with ATREVIA we share the essential values that guide our strategic communication activities. This agreement will place this alliance closer to the needs of global clients that search for greater efficiency and impact the use of their resources”.