Núria Vilanova, president of ATREVIA, participates in the report of Yo Dona, La imagen de la empresa en sus manos (The company image in your hands), which reveals the secrets of ten of the most influential women in the world of communication in Spain who confess that the credibility is the weapon that allows them to work every day.
“The format was changed and also the content. Today we have to be more creative, spontaneous, fast and with more strategy”, Núria emphasizes when mentioning the social media and the new technologies. It is also essential to “involve the employees in the changes to achieve success” confesses ATREVIA president and founder.
Together with Núria Vilanova, Begoña Elices (Repsol), María Echanove (MAPFRE), Carmen Valera (Burson Marsteller España), Monserrat Tarrés (Novartis), Nieves Álvarez (DÍA), Teresa García (Ketchum España), Felisa Martín (Enagás), María Umbert (Melià Hotels International) and Inés García Paine (Bankinter) participated in the report, all of them with presence in the top ten. Thank you Yo Dona.
To read the full report click here.
