Núria Vilanova, founder and president of ATREVIA, received the Profesional AD-mirada 2016 award, which was granted by the Beyond the Line Observatory and the University CEU-UCH Valencia. This award recognizes the important career of the businesswoman and entrepreneur Núria Vilanova as a professional in communication because she succeeded in managing to lead a project from its conception and bringing it to be the No. 1 global consultancy in Spain.
Núria Vilanova shared the secrets of ATREVIA´s success with the Communication students at the CEU-UCH whose key aspects have always been “the concerns and the constant requirement to learn, investigate and innovate”. In addition, she added: “From ATREVIA we have leaded in research in innovative areas domestic communication, social media and communication in family businesses. We have just published the first study on Generation Z”.
The event, which was attended by a large group of Advertising and Journalism students, took place in the Aula Magna and was presided by Isabel Salas, director of the Observatory who presented the awards together with María José González, vice chancellor and lecturer of the Advertising degree, and Pilar Domingo, director of the office of ATREVIA Valencia.
The Beyond the Line Observatory is theoretical and practical teaching project that was put in place by the Audiovisual Communication, Advertising and Information Technology Department at the University Universidad CEU-Cardenal Herrera Valencia. Its objectives are to maintain continuous contact with the reality of communication to provide students with added value to their theoretical and practical training.