Núria Vilanova, founder and president of ATREVIA, has been selected as the most outstanding person in the world of communications and public relations, according to the latest PR Scope 2015. The fifth edition of this magazine which was recently published and based on a poll of unprompted answers from participants, determined who the most influential person in the world of communication and public relations is. Núria Vilanova has been selected by respondents as top of mind from a list of the most important professionals in the sector around the country.
The study which was executed by Scopen (previously Grupo Consultadores) released results which were certainly satisfactory in the sector. 94% of clients are satisfied with consultants that rely on their strategies of communication which is a new record for the study. Likewise at the time of choosing a consultant, it is their knowledge and expertise in the clients environment that helps the decision making process. Also, it is important that they show genuine strategic partner in the face of project management. When recommending a consultant with which they worked, respondents stated that the most important aspects are having a good relationship with the media, previous experience, creativity and digital capacity.
Finally, PR Scope leaves us with a very interesting fact: 30% of advertisers will increase their communication and public relations budget in 2016 which is more than a third usually used for digital actions. Undoubtedly, these perspectives encourage activity in the sector and bring positive feelings to face for next year.
The PR Scope is a report on the tendencies and images of communication consultants and PR agencies in Spain. PR Scope has interviewed professionals from 234 companies, clients of communication and public relations consultancies, 54 companies that resolve internally needs of communication, 25 journalists and 87 consultants.
Below is a video of the summary of results from the PR Scope 2015.
