Núria Vilanova, founder and president of ATREVIA, is one of the successful female entrepreneurs in which Madwomen made in Spain by Reyes Ferrer was based on. This book that collects interviews from 44 of the most representative women in the Marketing and Communications sector in Spain that have been published in the column Ellas Suman from the magazine El Publicista since 2013.
This expert in personal branding is inspired by the new feminine leadership that arises with more strength that ever from these sectors. Publicists, Public Relations officers, CEOs and presidents lead a profession that reinvents itself daily and are a source of strong inspiration for whoever they surround.
“They are people who are secure with their capabilities, exquisitely formed and more comfortable with their physical and civil state than women from other eras”, stated Reyes Ferrer in the presentation of her book. Women like Ágatha Ruiz de la Prada (fashion designer), Montse Grau (first dean of an Advertising and Public Relations school) and Núria Vilanova that has been increasing the value of her companies with courage and devotion.