ATREVIA, a global Communication and Corporate Affairs company, celebrated its III Ibero-American Congress about the current trends in Marketing, Communications, and Public Affairs. This well-known conference took place at the CaixaForum Auditorium in Madrid. Its aim was to address the key aspects that are defining the evolution of these three areas with the help of renowned professionals. Núria Vilanova, president and founder of ATREVIA, delivered the opening remarks, emphasizing corporate activism and talent and the new challenges that arise for...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Latin American governments and health authorities are progressively eliminating the sanitary measures currently established following a widespread decline in coronavirus infections. However, inflation continues to rise in...

La República, one of the most important economic and financial newspapers in Colombia, published the latest article by the president of ATREVIA, Núria Vilanova, titled “Social Listening, a Profitable Investment”. Social listening is vital for the communication world, as it helps us better understand our stakeholders and develop sound ideas to strengthen our positioning. Today, we have access to a global space where more than 4.2 billion users converse 24 hours a day: social networks. Multidirectional and dynamic conversations evolve and...

The technology sector is one of the pillars of any modern society. It is an industry that is constantly advancing, helping to transform other sectors and causing people to innovate in their daily lives by altering the way they live and relate to each other. This simple fact has been true since the birth of societies, and it continues to shape the way states, communities, companies, and citizens live today. In fact, a technological change such as social networks and...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Latin America has not escaped the high inflation that is now almost worldwide. This is a problem shared by all countries in the region. Meanwhile, in political...

Manuel Mostaza, director of Public Affairs at ATREVIA, participated in a report published in El Economista about the expected GDP increase due to Easter vacation. As was often the case before the pandemic, tourism is once again serving as the Spanish economy’s lifeline. Most experts have demonstrated this, given the high expectations of the recently initiated Easter. According to specialists, they have increased their GDP projections for this year’s second quarter and predict a 1% increase between this month and June...

ATREVIA, a global Communication and Corporate Affairs company, has recently reinforced its Crisis & Issues department, in line with its spirit of adaptation and transformation, by appointing Juan Delgado as the new head of this department. The objective is to develop a crisis prevention and management strategy with a multidisciplinary and multi-stakeholder approach supported by state-of-the-art digital tools. The new head of Crisis & Issues at ATREVIA has a degree in Information Sciences from the University of Navarra. He has...

This week, La República, one of Colombia’s most important economic and financial newspapers, published the latest article by the president of ATREVIA, Núria Vilanova, titled “Disinformation: the other war of the century.” The geopolitical upheaval provoked by the war in Ukraine forces us to reflect on the heightened risk of the new digital ecosystem: disinformation, manipulation, and its effects on public opinion. A joint study on hate speech, carried out last year in Spain by Oxfam International, Maldita, and ATREVIA,...

To continue promoting its commitment to creativity and expanding in this division, ATREVIA, a global Communication and Strategic Positioning company, has brought in Albert Sanfeliu and Chiqui Castaño as Creative Directors within the team led by Juan Sánchez, who recently joined the company as the Chief Creative Officer. The vice-president of ATREVIA, Isabel Lara, considers the incorporation of these two new Creative Directors as “a reinforcement of ATREVIA’s commitment to integrated communication, in which creativity plays a fundamental role as...

For the first time, and with a notable increase, female presence in Technology and Telecommunications reaches 37.18% parity in 2021, which places this sector as the most equal in the continuous market. These figures come from the data extracted from the latest edition of the report ‘Women on the Boards of Directors of Listed Companies,‘ prepared annually by ATREVIA and IESE. The report was presented in a hybrid format this morning by the CEO of ATREVIA Spain, Asunción Soriano, and...

ATREVIA, a global Communication and Strategic Positioning company closed the 2021 fiscal year with a 29.6% growth in sales compared to the previous year, reaching 28 million euros. The company’s EBITDA totaled €3.8 million last year. This growth is 100% organic. “We believe that this growth is the consequence of three key aspects: innovation, a model shift, and the team’ s implication,” says Núria Vilanova. Innovation is part of the company’s DNA, which is committed to the creation of specialized services. In...

With the objective of accelerating the transformation of the company’s services, ATREVIA launched a business acquisition plan primarily focused on technology and digital marketing. However, it also includes additional possibilities within its core areas of expertise such as Public Affairs, Data Analytics, Market Research, Training, Events, Sustainability, Communication, Creativity, and Marketing. The plan proposes a total investment of 10 million euros over three years, plus another 1.2 million for new incorporations and newly created positions this year. This purchase plan...