Nowadays, it is clear that generating high-quality user experiences guarantees companies satisfactory and lasting relationships with their clients, creating greater interest, increasing sales, and improving one’s reputation. However, 2020’s complexity, with in-person services reduced to a minimum, has prevented companies from carrying out their traditional plans and strategies. This is why digital is no longer just another tool used as a bridge between brand and customer relationships. Instead, it serves as a perfect two-way communication tool that allows them to...

We have adopted new ways of working and relating to each other due to the pandemic and have been marked by a legacy of transformation that will endure long term. These are changes that we spoke about, wrote about, and reflected on for decades; however, the spread of the virus accelerated its implementation. Since we have exhausted the 19th and 20th century-old labor paradigms and seeing that we are entering a post-industrial stage, we find ourselves in new times. We...

The ‘Next Generation EU’ recovery fund has been making headlines since its conception – the end of May 2020 – and has even been named the European ‘Marshall Plan’ by some. However, it was not until last week that the 27 EU Member States ratified the Own Resources Decision. Its ratification is essential for the European Commission to be able to issue debt and, thus, start disbursing aid linked to the Recovery and Resilience Facility (RRF). The Own Resources Decision...

Session 1: Welcome, introduction of the initiative and wider food sustainability context Panel 1 : Introduction of the initiative Claire Bury Deputy Director General DG SANTE. High number of responses to the consultations. Polarized views in some respects. Considerable interest in the Commission: 19 units involve in the USP. Society is demanding that the way food is produced is more sustainable. DG SANTE is working together with DG TRADE to increment the standards worldwide. European Economic and Social Committee will...

Since the start of the COVID-19 pandemic, the health sector has been in the spotlight, raising expectations and hopes. Therefore, now more than ever, it is essential to focus on creating a transparent and effective communication strategy. Every day is a new day full of challenges. Our Director of Health at ATREVIA Barcelona, Fátima Marina Bosch, touches on 5 of the major challenges that this sector faces during this new era. The necessity of a new narrative adapted to today’s...

El Greco was criticized throughout his life; the expressionism of his paintings was not common until the modern techniques he used were recognized in the 20th century. Today no one disputes that he left behind his own technique based on his peculiar style. Exceptional performances are not always recognized by their contemporaries.  Corporate reputation is based on two pillars: corporate behavior and the company stakeholder’s recognition of this. Corporate behavior may or may not be sustainable, which seeks to balance the economic role that every business project has with society and the environment. Therefore, it proves to be a problem...

A COVID-19 Certificate, The European Union’s Major Commitment for This Summer The COVID-19 pandemic has shaken the healthcare system and the economy, bringing the usual rhythm of life to a halt and forcing us to question, point by point, the pillars that make up society. The European Union (EU) has not been exempted. Moreover, the Schengen Area, one of its symbols and greatest successes, which allows members of the territory countries to move freely, has faltered for the first time...

This week, La República, one of the most important economic and financial newspapers in Colombia, published the latest article by ATREVIA President, Núria Vilanova, entitled Corporate Activism: Even More Necessary. The pandemic did not prevent the IV Business Council Alliance for Ibero-America (CEAPI) conference held last week in Madrid from being a success. Entrepreneurs and leaders from both continents – ranging from the King of Spain to the Secretary-General of the OECD, Ángel Gurría – shared inspiring examples, restored hope,...

Latin American Keys is an informative and analytical document regarding the political and economic situation in the Latin American region. This report, prepared monthly by ATREVIA’s Analysis and Research team, serves to be a useful tool in understanding the evolution of the political-institutional state of Latin American, need that the pandemic has further exaggerated.  If 2020 was the year marked by the pandemic and its economic impact, 2021 begins as a year of challenges for Latin America. From 2021 to...

During his election campaign and first months in the White House, United States (US) President Joe Biden expressed his desire to renovate relations with historical allies like the European Union (EU). Another priority he voiced as part of his multilateral agenda was his commitment to combatting climate change and rejoining the 2015 Paris Climate Agreement after Donald Trump had decided to abandon it[1]. This change of direction from the previous Administration’s isolationist agenda and climate skepticism was very welcomed in...

This week, La República, one of the most important economic and financial newspapers in Colombia, published the latest article by ATREVIA president, Núria Vilanova, titled   The pandemic is said to be provoking disruptive processes across the board. Family businesses are no exception to this disturbance–quite the contrary. In them, social and economic changes converge, generating a new environment in which they must adopt new strategies. “At the same time, families with business are also transforming internally: new concerns, attitudes,...

Companies are the engine of a country’s economy. On many occasions, companies need more funds to be able to take on new projects, continue to grow or expand internationally, or simply achieve greater corporate visibility to access financing more easily and quickly. In order to achieve these objectives, they need financing beyond the income they can generate from their own business. For these companies, one of the most efficient alternatives is to turn to the capital market and list themselves...