Recently, we have been able to attend the 1st Presentation of the winner cases of the Awards of the Best Practices in Domestic Communication, granted awards by the Domestic Communication and Corporate Identity Observatory which showed the best practices in Domestic Communication as a generator tool that transmits values, corporate identity, culture and domestic brand management.
In its 7th edition, the Domestic Communication Observatory awarded Mahou- San Miguel in the category Best Campaign for Domestic Communication for the project “Moment 19:30”. Sergio Guillermo, coordinator of corporate communication in the company, introduced the main points of the campaign, whose mission was to drive a change in the corporate headquarters to promote work-life balance. It was based on “close and inclusive communication to achieve the message classed by the team. We are forming a corporate policy that implies a compromise and examples from directors as well as offering several respective courses. We know that we should center ourselves in direct communications with the employees”. To achieve these, they used humor and authenticity as a resource, creating a character called Yookoncilio. “The results were tremendously satisfactory: after the campaign, between 78% and 84% of the employees left work at 19:30”, declared Sergio Guillermo.
“I use Avon”, was a winning campaign created by Avon Columbia in the category Best practice of Domestic Communication in Latin America. Ester Lara, Communication manager and CSR of Avon Iberia, made a special emphasis on the importance of the symbolism as the undisputed center of the project. “We promoted that our employees should identify themselves with the brand and convert themselves into our most passionate clients. The objective of this campaign was to create a permanent pride towards the product so that employees were able to be ambassadors of the brand”.
Creating disruptive messages, implying all the team and promoting the leaders examples are the three fundamental pillars at the time of creating a campaign for Domestic Communication effectively and with tangible results. This has been the main conclusion of the 1st Presentations Forum of the winners cases from the 7th Awards for Best Practices in Domestic Communication that was held with the participation of the Board Director of the Observatory: Asunción Soriano, CEO of ATREVIA; Custodia Cabanas, HR Director of the IE Business School and José Antonio Carazo, Director of Capital Humano.
The rest of the winners will share with us their practical cases in the next presentations that will take place on the 15th of March and the 12th of April.
The Awards for Best Practices in Domestic Communication was founded in 2009 and are held annually by the Domestic Communication and Corporate Identity Observatory, an organization founded by the IE Business School, the magazine Capital Humano and ATREVIA with the goal to investigate and divulge knowledge, exchange initiatives and recognize good practices between Human Resources professionals.
