The communication campaign made by ATREVIA for Ubisoft for the presentation of the fighting videogame For Honor in Spain, has won the Silver Stevie Award on the category of Communications or PR Campaign of the Year.
The jury has taken into account the communication strategy carried out through the project, whose main objective was to reach the mainstream audience and let them know about a game for gamers which gathers legendary warriors from different ages: Vikings, Samurais and Medieval Knights.
The campaign introduced the #whocouldwin concept, rooted in the hypothetical battlefield, a classic pop culture icon, and created expectation around which one among the three types of warriors would be victorious, although they have never ever met. In order to find out the answer, an epic battle scene took place with the help of recreation professionals, from weapon experts to medieval fight champions.
Tomek Solarki, world champion of medieval fight; Jesús Iglesias, viking fight expert and training coach for the TV series Vikings and David Celis, level 3 Kendoka and National runner-up of Spain, were the warriors in charge of representing the For Honor universo at the Fencing School of Madrid. What’s more, a specialized movie props team was required for recreating the atmosphere, transforming the weapons room into one more scene of the videogame with oxidized helmets, broken lances, jagged swards and other elements.
The event gathered 31 press units, which conducted 21 interviews. The result was 103 impacts in total, which had an equivalent of 400 thousand euro advertising value, and an audience reach of more than 46 million people.
The Stevie Awards were created in 2002 to reward the contributions and achievements of organizations and professionals all around the world linked to communication. Ever since, it’s been recognized as one of the most important enterprise prizes in the world.
