The magazine Estrategias de Inversión and ATREVIA have organized the round table The value of actions and relations with investors at the offices of ATREVIA in Madrid.
Susana Graupera, director of financial communications at ATREVIA, moderated the table with Elías Rodriguez-Viña, CEO of Renta4 Corporate Finance, Alberto Gargoles, director of investor relations at Sacyr, Silvia Morcillo, MFIA Investment Strategy, Santiago Cortezo, account manager at Cobas Asset Management and Alberto Blanco, professor of the Financial Markets and the Sock Exchange master’s degree at IEB.
Throughout the day, the importance of communications in relations to relationships with investors was discussed. For Alberto Gargoles, one of the main challenges is to reach and connect with all his audiences, “We try to adapt to the new environment, be transparent and fast to communicate all the relevant news of our company and reach all stakeholders at the same time”. Gargoles also highlighted how, “the key word among companies with its stakeholders is trust. If you lose the trust of investors and shareholders, you are at a lost”. Something that Santiago Cortezo agreed with, ” many times fear is superior to trust. We have to work on it to manage our reputation and attract investors”.
Elías Rodríguez-Viña assured how the advent of social media has revolutionized the relationship with investors, “has made us stop to listen”. For Rodríguez-Viña, “companies have to have a strategy with clear objectives to connect with all their shareholders, large and small. They have to know how to communicate, listen and collect feedback to act better.”
Finally, Alberto Blanco spoke on the need to add value to society beyond actions. “We cannot confuse information with communication,” he said, “in addition to reporting balance sheets and results, society requires companies to discuss, to know who we are and what our values are,” he concluded.