The IV Ibero-American Congress on Trends in Marketing, Communication, and Public Affairs is set: October 10 and 11 in Madrid.

Our eagerly awaited annual event is back! This October 10th and 11th, we’re hosting the IV Ibero-American Congress of Trends in Marketing, Communication, and Public Affairs at CaixaForum Madrid. We will be joined by top speakers from various sectors, bringing to light the key elements currently shaping and determining future strategies for businesses and organizations.

With the momentum of its successful 2022 edition, featuring 69 distinguished speakers and over a thousand attendees, this year’s ATREVIA Congress is set to delve into the trends that are not only defining the present but also significantly shaping the future of these disciplines.

During our two-day Congress, we’ll venture into a wide range of topics, including the role of creativity as an attitude in the face of format revolutions, the birth of new cross-media disciplines, and the power of content value in driving influence through Influencer Marketing.

Moreover, we will focus on how to handle the new expectations of talent from the Employer Brand, Culture, and Internal Communication standpoint; the value of new tools for listening, anticipation, and structured dialogue with our audiences; the explosion of Artificial Intelligence and how to optimize its use within Marketing and Communication, as well as how to enhance the ESG commitment of companies.

From the Public Affairs sector, we will delve deeply into current European affairs and the opportunities presented by Spain’s Presidency of the EU Council; we’ll examine the benefits of social dialogue and the key social trends that organizations need to manage.

Because becoming obsolete is unforgivable. You need to be there.

Register for our Congress via this link.

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