ATREVIA and Metro de Madrid have been winners at the Smile Festival, held last night at the Ateneo in Madrid, for their campaign The Secret. The audiovisual piece has won the award in the category of Best Efficiency in TV Spot.
The Secret is the Christmas campaign of Metro de Madrid and has been made by ATREVIA together with the Antistatic production company. The spot was created to encourage the use of the subway at Christmas, a time of great difficulties for mobility in Madrid. For this, the Three Wise Men are shown using the suburban to fulfill their task of arriving on time everywhere.
ATREVIA was also in charge of the Metro de Madrid campaign for its centenary. With the slogan #100yearsyounger, the spot made a review of the evolution of the subway in the last hundred years in which it has modernized its facilities and improved accessibility.
ATREVIA’s creative team, with Natalia Carrascosa as Account Director and Sergio Rodríguez, continues with its strategy of growth and recruitment of talent within the advertising area. In the last year, the department has taken on different projects and given creative service to a large part of ATREVIA’s client portfolio.
The Smile Festival (International Festival of Advertising and Humor) is an award ceremony of the advertising sector that brings together every year the most prominent creatives on the European scene and which aims to highlight the value of the best campaigns with that touch of unique humor.
