ATREVIA clinches three Golden Stevies at the 20th edition of the International Business Awards (IABs):
Al fondo a la derecha, an initiative for TENA
“Al fondo a la derecha,” an initiative by the company’s health department for TENA, won gold in the “Marketing Campaign of the Year – Health – Disease Education and Awareness” category. This campaign focused on a rarely addressed reality: the impact of urinary incontinence in men. In fact, 90% of men who suffer from this condition also grapple with anxiety, insecurity, and, in some cases, depression. With this backdrop, ATREVIA’s health team launched “Al fondo a la derecha,” a podcast hosted by comedian Agustín Jiménez. The aim was to discuss men’s health issues (urinary incontinence, prostate health, and the importance of seeing a urologist), normalize everything that can happen to men over 50, and encourage open dialogue through humor.
This podcast has garnered over 60,000 listens on iVoox and Spotify in just one year since its launch at the end of 2021. It has also received attention from prominent industry media, multiplying its reach figures, which continue to reflect positive growth.
Totto vs. Bullying: Breaking the Silence to Save Teen Lives
According to the World Health Organization, bullying is the leading cause of teenage suicide. However, most cases only come to light when situations have already turned grave and, in some instances, have had tragic outcomes. We usually only see the tip of the iceberg of a much worse and undetected situation: bullying is a social process that causes severe suffering to the victim long before they can openly talk about it with their family, school, or authorities if they ever do.
Against this backdrop, Totto, a leading backpack and travel bag brand, partnered with the parent educational community “Educar es Todo,” ATREVIA as the communication agency, and the digital agency MWLB to launch “Totto vs. Bullying,” initially titled “Say Everything Against Bullying.” Their mission? To break the silence surrounding school bullying and, as a first step, highlight its real prevalence and societal impact.
Since its debut in 2020, “Totto vs. Bullying,” a global brand campaign with significant relevance in Spain, has established itself as a platform dedicated to raising awareness about the reality of school bullying among Spanish youth and combating it as a society. This is achieved through various initiatives like perception studies and recognition of best practices. The project recently won a Golden Stevie in the “Communications or PR Campaign of the Year (Media Relations)” category, having reached over 119 million people (2.5 times the Spanish population) through its media coverage, which includes TV, digital media, print, radio, both national and regional. This coverage is equivalent to a media value of 5.5 million euros.
PR Agency of the Year in Mexico, the Caribbean, and Central & South America
From Ibero-America to the world, ATREVIA currently operates in 15 countries, 12 of which are in Latin America. This region is where the firm emphatically places its stake with ambitious future projections. The company’s global nature is based on adapting its approach to meet organizational needs, rooted in a deep understanding of Ibero-America, which has undoubtedly facilitated its expansion and global reach today. A growing network of reliable partners in various regions supports this expansion.
This growth is reflected in outstanding results: Latin America already accounts for 22% of the group’s total profit, with a significant revenue growth of 58.5% in 2022 and 62% in 2021. These growth figures contrast with the global figures of 29% in 2022 and 29.6% in 2021. Client numbers also rose by 36% in 2022 in the region, and the team expanded by 71% in the past year.
Strategic moves include the acquisition of Apple Tree Colombia, announced by the company a few months ago, and the additions of Mauricio Téllez and Julio Fernández to lead the divisions in Colombia and the Dominican Republic, respectively.
As a result of all these achievements, ATREVIA has also been named the winner in the category “PR Agency of the Year in Mexico, the Caribbean, and Central & South America.”
