Núria Vilanova, president and founder of ATREVIA, had a meeting with Colombian businessmen established in Chile and Chilean businessmen with presence in the remaining countries of Latin America. All share a common interest: internationalization.
Under the motto “The key trends in communication, from important to fundamental. How communication can develop your business in a global market”, key topics were discussed for the international development of companies, process in which communication has a fundamental role.
“Today the frontiers are not geographical. The new communication frontiers are not established by countries but by languages. What the companies communicate affects their image on all markets where they are present”, stressed Núria underlining that communication should be global.
To influence, to create passion and to involve are the current challenges for companies. “For the brands to influence they should create emotions and for that the companies should be open to new ideas”, stated Núria Vilanova.
The event organized by ATREVIA and the Colombian Chilean Chamber of Commerce and Industry took place at the Deloitte Conventions Centre in Santiago de Chile.