Recently, La República, one of the most important economic and financial newspapers in Colombia, published the latest article by Núria Vilanova, president of ATREVIA, titled Purpose: visualizing and building the future. The Covid-19 crisis prompted companies to stand out as critical social agents. During vital times, companies opted to focus on people rather than results. They have shown remarkable adaptability and resilience. Consequently, citizens increasingly trust companies more than other players, such as politicians and the media. The European Union...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. The new Coronavirus variant has arrived in Latin America. As in the rest of the world, Omicron has increased the number of infections, but it is not...

I have never seen so much focus on communication. Companies are aware that it is more important than ever and understand that there are no simple solutions to complex problems. Communication is becoming a tool for transformation and management. I want to share some of the milestones we have experienced: 1-The company is one of those milestones, as is communication. When we confuse informing with communicating, we seek to “serve the different areas of a company’s communication needs.” We need...

ATREVIA, a Global Communications and Strategic Positioning company, has incorporated Ramón González as the new director of its Brussels office. The company has chosen him to oversee and manage one of its branches which is undergoing a significant expansion process. In this way, the company continues to consolidate its leadership as a reference entity in the area of Public Affairs, being one of the few companies in the sector with its own presence in the country. Ramón González Bernal (Denia,...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. If 2020 was the year marked by the pandemic and its economic impact, 2021 begins as a year of challenges for Latin America. From 2021 to 2024, the...

On November 23rd, the plenary session of the European Parliament in Strasbourg approved the reform of the Common Agricultural Policy (CAP) for the 2023-2027 period. This new reform will mobilize some 336 billion euros, one third of the EU budget. Thanks to the changes it will introduce, more than 7 million European farmers will be able to benefit from it, and Spain, with an allocation of 47 billion euros will be the third country to receive the most of funds,...

Madrid, December 16th, 2021. ATREVIA, a global Communication and Strategic Positioning company, has incorporated Juan Sánchez Rubio as the new Chief Creative Officer. The company has chosen him to lead its creative projects, serving as a business driving force and transversely enriching its communication across all areas. “I believe I am joining ATREVIA at the right time. Today, clients are more aware than ever that creativity is an incredible driving force behind business development and that it must be at...

During the XII edition of the Awards for Best Internal Communication Practices, the Observatory of Internal Communication and Corporate Identity- OCI, created by ATREVIA, IE Business School, and the Human Capital Magazine belonging to the Wolters Kluwer group, announced the companies awarded for their communication projects directed at their internal audiences.: BBVA, DHL Supply Chain Spain, Ecoembes, Grupo Humano, Grupo Unísono, NTT DATA, Pfizer Spain, and Volkswagen Financial Services. The jury, made up of the members of the Board of...

This week, La República, one of Colombia’s most important economic and financial newspapers, published the latest article by the president of ATREVIA, Núria Vilanova, titled “Better employees, better companies”. In the past, the primary purpose of a company was to generate profits. This tendency has started to shift a few decades ago. The first advancement was giving some of the company’s earnings to society through Corporate Social Responsibility (CSR); a concept that continues to evolve. Today, it is no longer...

Recently, 65YMÁS, the leading digital newspaper that gives voice to the elderly and deals with pension issues, interviewed our CEO, Asun Soriano, coauthor of the book “De los Zeta a los Silver.” In this interview, the authors illustrate the silver generation’s economic power, calling for an intergenerational pact with Generation Z (born between 1994 and 2010). “Both the over-50-55s and the under-30s are invisible cohorts in the population, united, for example, by the fact that they both suffer from harsh...

The 2030 Digital Alliance Foundation, promoted by ATREVIA, held the first edition of the Artificial Intelligence Forum in Madrid, bringing together representatives from the public and private spheres to address the challenges and opportunities emerging around AI. The action was carried out in line with the digital, sustainable, and inclusive society that the Foundation, the organizer of this event, seeks to promote in collaboration with governments, administrations, companies, and entrepreneurs. Nieves Olivera, general director of the EOI, the venue for...