The biennial PR SCOPE study covering communication trends once again places ATREVIA among the most outstanding consultancies. This year’s edition focuses on commitment to creativity, innovation, digital transformation, and sustainability as the keys to the sector’s future. ATREVIA stands out among the highest mentioned in the Top 3 of four rankings that SCOPEN reports from this study: Spontaneous Knowledge, Exemplarity, Attractiveness and Market Perception, highlighting the fact that it continues to improve in the latter. Likewise, it is placed in...

– 8% of human-caused greenhouse gas emissions come from food loss and waste. – Globally, we lose about $1 trillion per year in food that is wasted or lost. – 28% of agricultural land is used to grow food that is never eaten. To better understand this data, we can refer to the Food Waste Index Report 2021, prepared by the FAO and The United Nations Environment Programme (UNEP), together with its partner organization, WRAP. This document compiles and analyzes...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. If 2020 was the year marked by the pandemic and its economic impact, 2021 begins as a year of challenges for Latin America. From 2021 to 2024, the...

This week, La República, one of the most important economic and financial newspapers in Colombia, published the latest article by ATREVIA´s president, Núria Vilanova, titled “Colombia and Spain: An ´Orange´ Future”. President Ivan Duque´s recent visit to Spain leaves us with several insights regarding the relationship between two nations that share a vision of the future that includes, as King Felipe VI reminded us, “the need for a green reconstruction, the commitment to renewable energies, and equality between men and...

Asun Soriano, CEO of the global Communication and Strategic Positioning company ATREVIA, and Iñaki Ortega, professor at the International University of La Rioja, presented their co-authored book, De los Zeta a los Silver, yesterday afternoon, Wednesday, October 20th. The book aims to serve as a reference manual for understanding two previously hidden generations who will be the main driving force behind this ever-changing society. The book comprehensively addresses the potential of young individuals (Generation Z, born between 1994 and 2010)...

The Internet is a pool of information about our consumers, from which we can learn about their needs, perceptions, habits, or opinions, amongst many other things. Yet, how can we convert this data into useful information that guides us when making decisions? Firstly, it is crucial to have a clear understanding of what our information needs are. Although it may sound obvious, simply listening to see what is said on the Internet will only leave us with an abundance of...

Currently, most companies face a similar challenge: adapting our working methods to a hybrid model. Throughout the pandemic, we have grown accustomed to working remotely. Yet, with clear evidence that we are returning to normality, we are again faced with a new challenge: Should we go back to working in person, implement a hybrid model, or continue teleworking? Until now, the main focus was defining company policies based on what percentage should be dedicated to teleworking, assessing the available workspaces,...

Alberto Andreu Pinillos (Ph.D.), Senior Advisor at ATREVIA and economics professor at the University of Navarra, has recently published a reflection in Diario Responsable, a media company specializing in Corporate Social Responsibility, entitled “Let’s Stop Fiddling Around With SDGs!” “I’m sorry to say it this way, but I’m sick and tired of seeing the SDGs PIN and logo everywhere as if it were a pretty poster sold at flea markets for decoration. It’s not that I’m a “denier” of the...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. If 2020 was the year marked by the pandemic and its economic impact, 2021 begins as a year of challenges for Latin America. From 2021 to 2024, the...

This week, La República, one of Colombia’s most important economic and financial newspapers, has published the latest article by ATREVIA’s president, Núria Vilanova, titled “Raw Materials, Driver of Transformation.” The pandemic has made us confront reality: without raw materials, nothing works. Although Bloomberg’s raw materials price index fell by up to 25% due to the production halt caused by the confinement, the growing demand driven by the recovery has caused this same index to grow by 56% between May 2020...

ATREVIA, a global Communication, and Strategic Positioning company, has incorporated David Cierco, an economist with a significant professional trajectory in innovation, as executive director at the head of the 2030 Digital Alliance Foundation. The objective is to position the Foundation as a leading change agent which positively contributes to a more sustainable and digitally inclusive society during times of transformation. David Cierco Jiménez de Parga has more than 20 years of experience in innovation. He has carried out activities mainly...