The 1st Ibero-American Congress of Company Presidents and Family Owned Businesses organized by the Alliance for Ibero-American Business Council (CEAPI in Spanish) with collaboration from ATREVIA, has concluded this thursday, September 28th. During three days, Madrid has held more than 450 Spanish and Latin American businessmen in a referential meeting in which future challenges and synergies were analyzed, and focuses of investment and development in Spain and Latin America were addressed. The need of a bigger integration of the Latin American...

The director of ATREVIA Peru, and also responsible for offices of Bolivia and Paraguay, Álex Bonet, has participated in the last edition of Smart Conversations seminars, held in this occasion in Lima on July 13th. Created on 2006 by 3G Smart Group, this year the cycle of conferences will be held at major cities among 14 countries, with a clearly informative and disruptive objective: learn and debate on last tendencies on digital transformation. Besides, all the Smart Conversations has speeches...

“Communication is an essential element to articulate an appropiate business plan for the family bussinesses”, said the founder and president of ATREVIA, Núria Vilanova, during his speech at the headquarters of the Association of Industries of the Dominican Republic (AIRD) on July 31st. Under the title Business families: communication and values to achieve engagement and avoid problems, Vilanova has shared some of the best solutions that have made family businesses succesful. As explained by the president of ATREVIA, family businesses...

The second edition of our Latin American Week has officially started this 25th of September, in which we gathered all the office directors of ATREVIA in Latin America. The day has started with the presentation Global Communication in Latin America, Regional Press vs. Digital Press. For this breakfast we had the participation of Mercè Ribera, vicepresident of ATREVIA in Latin America, and Bernardo Marín, sub-director in charge of digital information channels of El País, who was also in charge of launching...

The Digital Innovation Area of ATREVIA has released a new app which allows companies to distinguish themselves among competitors offering an integrated solution for its events thanks to a communication tool that improves the user experience connecting the offline and the online world. A native app that operates in a totally secure environment with an intuitive interface and design, customizable with the look&feel of the brand. The mobile application ATREVIA Events includes a carousel of sponsors, agenda of events, list of guests,...

Carmen Sánchez-Laulhe, country manager of ATREVIA Colombia and Ecuador, spoke on how to create spherical brands in an event for members of RUAV (Red Académica Avanzada Regional del Departamento del Valle del Cauca) at the facilities of the Pontificia Universidad Javeriana de Cali in Colombia . Recently, ATREVIA presented 7 key trends that are changing the world of communication, including spherical brands, a term that coined to define those brands that are built from the inside, that remain true to their values ​​and...

The communication campaign made by ATREVIA for Ubisoft for the presentation of the fighting videogame For Honor in Spain, has won the Silver Stevie Award on the category of Communications or PR Campaign of the Year. The jury has taken into account the communication strategy carried out through the project, whose main objective was to reach the mainstream audience and let them know about a game for gamers which gathers legendary warriors from different ages: Vikings,  Samurais and Medieval Knights. The campaign introduced the #whocouldwin concept, rooted in the hypothetical...

The Congress Iberoamerica, a business platform for a common future organized by CEAPI and presided by Núria Vilanova will be held from the 26th of September to the 28th in Madrid. “We are going to discuss and analyze key issues in the Iberoamerican business world. Issues such as the need to address a new dialogue between companies and society in the face of the uncertainty generated by the technological revolution, digital transformation, the importance of the brand, new models of family...

The Digital Innovation area of ATREVIA has resealed a new consulting service on crisis & issues coupled with a modern technological solution, an APP that helps companies manage critical situations in the new digital transformation context. Nowadays, we are living a time marked by the digital revolution in which the ground rule has changed radically. The companies are submitted to a major explosion and new forms of interaction with a public that demands real time response, which has invalidated the analogical...

The Spanish newspaper ABC has published the article by Núria Vilanova, It Is Time for the Ibero-American Company, in it she explains the importance of the business and investment relations between Latin America and Spain, which have taken a much more bidirectional and balanced character. “Spain has not only not lost interest in Latam, but it has increased it. Its companies travel to the region to stay and contribute to development of it. This is true of the complicated 1990s...

ATREVIA’s vice president Isabel Lara and the director of Deusto Business School, Iñaki Ortega, have unveiled Phase II of the Generation Z study: The dilemma at the ESADE Forum in Barcelona. A quantitative and qualitative study that x-rays this generation of people from a threefold perspective: as citizens, as consumers and as workers. Young people between 14 and 23 are in a dilemma, the Internet has always been a part of their lives, but the world is not 100% digital...