A new edition of the Smartconversations conferences was held the last 11th of July in Bogotá. Created by 3g Smart Group in order to collect and disseminate the latest trends in digital transformation, the event counted with the participation of CEOs from companies like Google, Ricoh, Rrebrand or Phillips, among others. Juan Eduardo Prada, director of ATREVIA Colombia, had the chance to debate and present his ideas on the key challenges that the businesses immersed in full digital transformation are...

Asun Soriano, CEO of ATREVIA, has been the person in charge to moderate the roundtable on sustainable economy at the Forbes Summit Women held at the Auditorium 200 of the Queen Sofía Museum in Madrid. It’s been an encounter which gathered up to 20 female personalities from different sectors, to talk about the economic, social, and environmental perspectives to the future, which coincide the date established by the EU, year 2020, to achieve its goals. The roundtable led by Asun...

ATREVIA launches a new app for Internal Communication  that combines the latest mobile technology with the expertise of its team in this consulting branch of knowledge. The app is an innovative and complete channel of communication which permits the access to interactive contents from any location and aims to strengthen the internal brand and generate a group feeling though the par excellence device, the mobile phone, which has already become a standard in all groups. This tool, practical and easy...

ATREVIA and Corporate Excellence have presented the report From Communication to Accountability at the conference hall of EAE Business School in Madrid. A template that has summoned new ways of CSR and Sustainability Communication. Asun Soriano, CEO of ATREVIA and Alberto Andreu Pinillos, professor of University of Navarra and senior advisor at ATREVIA, were in charge to display the foretaste results to the attendees. The point is that the current model of social transformation, of mistrust on traditional institutions and...

ATREVIA has opened a brand new office at the Argentinean capital, extending its global presence up to 16 countries in total around the world. With the addition of Argentina, the consultancy presided by Núria Vilanova is now operating actively in six major Latin American markets, since it’s already present in Brazil, Mexico, Colombia, Peru and Chile. The new office in Buenos Aires will be headed by Marina Elizabeth Giménez, an expert in the corporate communication world with a long professional track record...

The great annual call by excellence of the advertising industry, the Cannes Lions International Festival of Creativity, started on the past Saturday its 64th edition in the world famous French town. Between June 17th and 24th, it will gather some of the most creative minds in the world, the most renowned professionals of PR, marketing and advertising and the top figures of design and tech talent, from more than 90 countries in Cannes. But the task of the jury at Cannes Lions...

Ana Margarida Ximenes, president of ATREVIA Portugal,  has participated as speaker in the  4th Coaching Day in Lisbon: Competitive Intelligence for Corporate Communication organised by the  European Association of Communication Directors (EACD). During the event, promoted by IntellCorp and ATREVIA with Euronext, Ana Margarida has shared her ideas about corporate reputation in her presentation: Why is managing reputation more important than ever?   Other experts like António Rodrigues, lawyer and ex Member of the European Parlament; David Santos Managing Partner at IntellCorp; Teresa Fernandes, Marketing Activation Director at Schneider Electric and Pedro Assude, Head...

The director of ATREVIA Peru and Bolivia, Alex Bonet, has participated in the 2nd Internal Communication Forum: Value Generation in Changing Times organized by AmCham, the American Chamber of Commerce of Peru, on the past June 8th in Lima. During its speech, Alex Bonet mentioned about the Z Generation and the key role of Internal Communication in terms of talent capturing and retention in the organizations. The Z youth, as the first ever digital natives, is starting to incorporate themselves into...

The Zarzuela Hippodrome of Madrid hosted the 11th National Marketing Awards organized by the Marketing Association of Spain. More than one thousand professionals from the Marketing world attended a gala where the best strategies and experts in the marketing sector were honored with a special focus in this year on innovation and results. ATREVIA took part for the second consecutive year, but this time, taking charge of the event’s technical secretary from its Marketing Department. Begoña Barron, ATREVIA’s Marketing Director, and Luna...

ATREVIA has opened a new office in Paraguay, which has joined the recent opening in the Dominican Republic, to reinforce its service offering throughout the territory and its unwavering commitment  for the market leadership in Latin America, where it has presence in the major markets. With the new operation, the consultancy acquires presence in a country that maintains a consistent growth tendency and macroeconomic stability and offers great business opportunities in almost every sectors of the economy, above all in...

ATREVIA has created the area of Digital Innovation with the objective of offering pioneering services and products that accompany its clients through the technological transformation that the universe of communication, reputation, monitoring and marketing is currently undergoing. The new area, lead by ATREVIA’s corporate general director, Fernando Claver, has started its path with a team of different training profiles that varies from Engineers to Gamification Experts, Business Big Data Analysts and App Developers. Along with the opening of this new department, the...