A few weeks ago, IAB Spain, the advertising, marketing and digital communication association in Spain, presented the 4th Study of the Activity of Brands on Social Media, the fourth edition of the report that arises from the need to standardize the activity of brands on social media. Based on the PRGS model (Presence, Response, Generation and Suggestion), the report brings the attention of some of the presented conclusions. They contribute their grain of sand in this confusion and that those…
Author archives: Inma Rico
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