Technology has become virtually inseparable from all aspects of our lives. In this context, specialized communication gains great value. Consumers seek to stay up-to-date with the latest innovations, but also understand how they can apply them in their day-to-day lives. ATREVIA has organized the II Technology Observatory, this time focusing on the B2C market, following the success of its first B2B edition. We had the participation of some of the leading journalists and opinion leaders in consumer technology: Alfonso Casas,...

More than just a label, the right reputation is an intangible strength that attracts customers and retains employees, driving growth. In other words, it is the key to success for any organization. On the topic of reputation and business, our Director of ATREVIA Portugal, Daniela Agra, discusses in O Jornal Económico: “Reputation building and management have acquired a fluid, integrated, and multidisciplinary character. In an era where consumers literally have power at their fingertips, and where the destabilization, or even...

ATREVIA, a global company specializing in communication, marketing, and corporate affairs, introduces its project ATREVIA Lab, a cross-disciplinary knowledge center focused on trends. This is revealed through the data from the study “TikTok and Google: A Radical Change in How We Search,” which analyzed over 5,000 keywords across 10 categories used on both search engines over the course of a year. The search for information on social networks has been gaining importance in recent years, but TikTok is the only...

ATREVIA, a global Communication and Corporate Affairs company, has been recognized as the “Best Iberian Agency of the Year” at the SABRE AWARDS 2024. These awards, among the most prestigious in the industry, are given annually by PRovoke Media and were announced yesterday at a ceremony held in London. The SABRE AWARDS are an unbiased assessment of standout firms in the industry, covering geographic categories and specific disciplines. The award acknowledges the work of the 600 professionals who are part...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. The general trend in the region has been the recording of relatively good economic data, amidst pre-electoral developments in several countries and the persistence of environmental problems. On this last point, southern Brazil suffered...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Most countries in Latin America have recorded less encouraging macroeconomic data, breaking the positive trend of recent months. Additionally, the dengue outbreak is worsening at a regional level, likely due to issues related to climate...

ATREVIA, a global company specializing in communication and corporate affairs, launched an ambitious strategic plan a few months ago, which plans to shape the company’s expansion route through the year 2028. This plan involves high-level organizational changes such as the appointment of Asunción Soriano, president of ATREVIA Spain, as the Global CEO of the company to work alongside the Executive President and Founder of the company, Núria Vilanova, in its implementation. Present in 15 territories, ATREVIA has decisively bet on...

La República, one of Colombia’s most important economic and financial newspapers, has published the latest column by ATREVIA’s president, Núria Vilanova, titled “Communication at the Heart of Strategy”. In the 10 years since she published her first column in La República, the world, communication, and companies have changed radically, as evidenced in the book Communication at the Heart of Strategy, which collects a selection of her articles in this newspaper. It is time to reflect on a decade marked by...

A few weeks ago, we left behind FITUR 2024, the major international Tourism sector meeting, and we are already beginning to learn about the forecasts for Easter, the next highlighted holiday period in our country, which confirms the optimism hinted at during the fair. These news are positive and suggest that another record year awaits us, but they also remind us that the competition among destinations, brands, services, and spaces is greater than ever. If something has changed in recent...

ATREVIA, a global Communication and Corporate Affairs company, has launched a Strategic Plan that will chart the company’s expansion route until 2028. It involves organizational changes at the highest level that delve into the path of best practices and the implementation of ‘ESG’ commitments, as well as reinforcing the Group’s global orientation. Thus, Asunción Soriano, President of ATREVIA Spain, also takes on the position of Global CEO to work alongside the company’s Executive President and founder, Núria Vilanova, in the...

Beyond compliance with regulations, the major challenge of sustainability for companies lies in effectively explaining their contribution to the societies in which they operate. Our Director of Reputation, Sustainability, and CSR, Manuel Sevillano Bueno, is interviewed by the Galician media El Correo Gallego, addressing issues of sustainability and sustainable strategies. In addition to a technical and regulatory aspect, you focus on the need for companies to effectively communicate their commitment to sustainability. How can ATREVIA help with this? Sustainability has...

This past year has been very intense for AI. Since OpenAI launched ChatGPT in November 2022, many things have happened and much has been written about it, although for me it has been a kind of ‘déjà vu’ from my predoctoral studies at the University of Córdoba, researching rapid diagnostic techniques based on Polymerase Chain Reaction (PCR) and genetic manipulation. It was a time of great hopes and fears: the promises of advanced biotechnology were intertwined with the fear of...