Mc Donald’s Spain and Deutsche Bank Spain presented cases for the Internal Communication and Corporate Identity Observatory where they were awarded for the “Best campaign of Internal Communication” and “Best practices in Internal Communication in the CSR environment” respectively, in the 4th edition of the Best Practices in Internal Communication Awards.
“We must work to motivate employees and this happens with commitment. How can we convert members of a team into ambassadors of the company?, stressed Asunción Soriano, CEO of ATREVIA and co-director of the Internal Communication and Corporate Identity Observatory during the third forum of the presentations of winner cases.
McDonald’s Internal Communication campaign, “McDonald’s Breakfasts awakens your smile” was recognized in the effort to inspire employees, who are the main people who boost consumer loyalty within their project of launching breakfasts. One of the key reasons of the success of internal communication strategies resides in betting on actions orientated to put value and positive impacts on the corporate objectives of the company.
“Attitude is to get what you like by what you do”, stated Santiago García, training manager, NABIT and Internal Communication from McDonald’s Spain presenting the winning project and added that “those companies whose employees get their heads into a project are not going to work. To arrive to the heart of the people –the clients-, we first have to arrive to the hearts of our employees”.
https://www.youtube.com/watch?v=X0WxlxPbq7s
For her part, Sofía Labastida, vice-president of the department of Communication at Deutsche Bank Spain, explained the program “Diversity in Deutsche”, for which the banking entity has been awarded as the “Best practice in Internal Communication in the CSR environment” for coming up with a equality and flexibility plan that has managed to involve all employees.
“The more diverse the team, the better the results”, explained Labastida speaking of the challenge and cultural change that not only employees confront but also the company “because this kind of mindset should not remain with the employees, it must have corporate significance”.
The event that was celebrated in the Aula Magna of the Business Institute and it had a large group of participants including Internal Communication and Human Resources managers from the leading Spanish companies.